Welcome to the TravelTide Segmentation Project—a journey into understanding user behaviors and unlocking actionable insights. This project is designed to identify distinct customer segments and craft tailored strategies to boost engagement, loyalty, and overall user satisfaction.
This project brings together:
- A detailed exploration of user demographics, behaviors, and spending patterns.
- Data-driven segmentation using K-Means Clustering to uncover unique user groups.
- Personalized engagement strategies crafted for each segment.
Every step is rooted in data analysis, visualization, and actionable insights to meet real-world challenges.
The first step begins with the foundation of this project: the Data Folder.
Click here to dive in: Data Folder
Thank you for exploring this project, and I look forward to hearing your thoughts!