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update submodule links
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azza-bazoo committed Sep 16, 2024
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2 changes: 1 addition & 1 deletion .gitmodules
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[submodule "impl/lightweight_mmm"]
path = impl/lightweight_mmm
url = https://github.com/fastrak-inc/lightweight_mmm
url = https://github.com/paramark-inc/lightweight_mmm
branch = main
2 changes: 1 addition & 1 deletion README.md
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Expand Up @@ -77,7 +77,7 @@ pytest test/auto/
For additional background on running MMM, these articles may be useful:
* Robyn's [analyst guide to MMM](https://facebookexperimental.github.io/Robyn/docs/analysts-guide-to-MMM/)
* Mario Filho's post [How To Create A Marketing Mix Model With LightweightMMM](https://forecastegy.com/posts/how-to-create-a-marketing-mix-model-with-lightweightmmm/)
* Lightweight MMM's [demo notebook](https://github.com/fastrak-inc/lightweight_mmm/blob/main/examples/simple_end_to_end_demo.ipynb)
* Lightweight MMM's [demo notebook](https://github.com/paramark-inc/lightweight_mmm/blob/main/examples/simple_end_to_end_demo.ipynb)



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