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Ashraf Ali is a Creative Director with two decades of experience in digital design and transformation.

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Hi, I'm Ashraf Ali πŸ‘‹

Every pixel has a purpose. Every design tells a story. I make sure they're worth telling.

With 20 years in digital design and transformation, I help organizations build scalable solutions that put people first. I've led UX research across 23 countries, raised $5.1M through innovative campaigns, and transformed digital platforms for Fortune 500 healthcare companies and nonprofits.

🌱 Currently

  • πŸ”­ Working on AI-powered productivity tools and WhatsApp automation
  • 🌱 Learning about LLM fine-tuning and RAG implementations
  • πŸ‘― Looking to collaborate on interesting AI/ML projects that make tech more human
  • πŸ€” Seeking to connect with folks passionate about AI ethics and human-centered design
  • πŸ’¬ Ask me about UX/UI design and research, digital transformation, or backpacking trails
  • πŸ“« Reach me at [email protected]

πŸ”— Connect & Learn More

πŸ› οΈ Featured Projects

Active Development

Released Projects

  • WhatsApp Voice Transcription - Node.js app that transcribes WhatsApp voice notes to text using OpenAI's Whisper API, with support for translation and summaries
  • Apple Music History Converter - Python desktop app that converts Apple Music play history to Last.fm format with iTunes API integration
  • HTML to MD Render - Efficient HTML to Markdown converter with custom rendering options
  • WP Time Progress - WordPress plugin for visualizing time-based progress metrics
  • Token Vision - Token visualization and analytics tool
  • Image Sense - AI-powered image analysis and enhancement toolkit

πŸƒβ€β™‚οΈ When Not Coding

When I'm not designing or coding, you'll find me backpacking somewhere far from wifi. Or maybe deep in a book. Sometimes writing stories of my own. The mountains have a way of teaching you that the best ideas need room to breathe. Let's build something that matters.

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Ashraf Ali is a Creative Director with two decades of experience in digital design and transformation.

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