This project uses Tableau to analyze Snapchat advertising data, uncovering insights into ad targeting strategies, spending patterns, and ethical considerations.
In the digital advertising era, social media platforms like Snapchat play a crucial role in shaping user behavior. This project investigates:
✅ How Snapchat targets ads based on demographics, timing, and political events.
✅ Ad spending trends and impression data across different regions.
✅ Ethical concerns around targeting minors and political advertising.
- 91% of ads target users by age, focusing on individuals as young as 14.
- 75% of ads are shown to users aged 18 or below.
- Ad spending spikes before elections.
- Countries like Denmark and Iraq have decreased spending, while others increased significantly.
- A notable surge in ad activity occurs in the months leading up to elections.
✅ Interactive Tableau Dashboards
- Visualize ad targeting by age, gender, language, and interests.
- Monitor ad impressions and spending by country and organization.
- Identify ad activity spikes around political events.
✅ Ethical Considerations
- Examine the impact of targeted ads on minors.
- Explore the ethical dilemmas of political advertising.
✅ Customizable Analysis
- Extendable dashboards for custom datasets and deeper insights.
Open the .twb file to explore:
✅ Ad targeting by demographics (age, gender, language, interests).
✅ Spending trends across countries.
✅ Political ad activity over time.
Use Jupyter notebooks for additional analysis:
data_cleaning.ipynb– Cleans raw data.exploratory_analysis.ipynb– Performs exploratory analysis.
🟢 Ad Spend by Country – Analyze which regions invest the most in Snapchat ads.
🟢 Election Impact – Identify ad activity spikes before elections.
🟢 Youth Targeting – Examine the reach of ads to younger audiences.
This project is licensed under the MIT License.