Kickstarter_Analysis

Description

The goal of this project was to organize and analyze a database of 4,000 past Kickstarter projects to uncover any hidden trends.

Initial Insights

• Campaigns related to entertainment made up almost 69% of the Kickstarter projects.
  • Film & Video – 12.6%
  • Games – 4.9%
  • Music – 17%
  • Theater – 33.9%
• Kickstarters related to entertainment also accounted for more than 80% of all successful campaigns.
• Campaigns related to journalism were the smallest category represented (0.5%), and all such campaigns presented in the data were eventually canceled.
  • No other outcomes (failed, successful, or live) were recorded for journalism-related campaigns.
• Kickstarter campaigns had a greater success rate in the first five months of the year.
  • December was the lowest month for successful campaigns.

Limitations/Concerns

• There is an inconsistent use of currency within the dataset. Even though multiple countries are represented in the data, converting all values to a single, standard currency would allow for more direct comparisons between campaigns.
• The lack of any outcome other than “canceled” for campaigns categorized as journalism raises the concern the dataset may be incomplete.

Future Areas of Investigation

• Review of the average length of a Kickstarter campaign by parent category and sub-category.
• For campaigns that exceeded their goal, what is the average overachievement (in funds/currency) by parent category and sub-category?
• Review the relationship between projects identified as “Staff Picks” vs. not, both as an aggregate of all projects and broken down by category.

Technologies Used

• Excel

Questions?

Contact me at the following locations:

• Email: [email protected]
• GitHub: github.com/larrygjenkins
• LinkedIn: linkedin.com/in/l-jenkins