Some tinkering with the content

app/locales/modules/footer.en.yml

@@ -13,5 +13,5 @@ en:
  stay_in_touch: "Be a Micropasts member?"
  built_with_love: 'An <a href="http://www.ahrc.ac.uk/">AHRC funded project</a> | Built on top of the <a href="http://github.com/luminopolis/neighborly">Neighborly project</a> and the original <a href="http://github.com/catarse/catarse">Catarse from Brazil</a> | <a href="http://github.com/findsorguk/neighborly">Open source and on Github</a>'
  now_accepting_proposals: 'Now accepting proposals!'
- now_accepting_proposals_text: 'Do you have a heritage project that needs funding?'
+ now_accepting_proposals_text: 'Do you have a research project that needs funding?'
  we_want_to_help: 'Can MicroPasts help?'

app/locales/modules/header.en.yml

@@ -1,8 +1,8 @@
 en:
  layouts:
  header:
- start_campaign: 'Build a Campaign'
- discover: 'Discover Campaigns'
+ start_campaign: 'Start a Campaign'
+ discover: 'Discover a Campaign'
  about: 'About us'
  sign-out: 'Log out'
  sign-up: 'Join'

app/locales/pages/discover/index.en.yml

@@ -1,7 +1,7 @@
 en:
  discover:
  index:
- title: 'Discover amazing projects'
+ title: 'Discover research projects'
  empty: 'No projects found for your search.'
  tags: 'Popular Tags: '
  near: 'Locations'

app/locales/pages/projects/index.en.yml

@@ -16,13 +16,13 @@ en:
  title: 'Invest in archaeology, history and heritage projects that you care about.'
  how-it-works:
  one:
- headline: 'Research you can do'
- text: "If you have a collaborative research project about the human past that needs funding, you've come to the right place to start a campaign."
- button: 'Raise Money'
+ headline: ' '
+ text: "Want to discover and help fund research projects about a subject, region or period of human history you love? Welcome to MicroPasts."
+ button: 'Help a Campaign'
  two:
- headline: 'Research you can fund'
- text: 'Want to discover research projects about a subject, region or period of human history you love? Want help fund, and develop closer links with, existing projects? Welcome to MicroPasts.'
- button: 'Fund Projects'
+ headline: ' '
+ text: "If you have a collaborative research project about the human past that needs funding, you've come to the right place. Welcome to MicroPasts."
+ button: 'Start a Campaign'
  start_one:
  title: 'Have a community project in need of funding?'
  button: 'Start one in your area'

app/locales/pages/start.en.yml

@@ -1,21 +1,21 @@
 en:
  static:
  start:
- title: "The MicroPasts platform is a collaborative way to help build and enhance heritage projects you care about."
- subtitle: "Use this guide to start building a better community!"
+ title: "The MicroPasts crowdfunding platform is a way to finance research projects about the human past that you care about."
+ subtitle: "Use this guide to start building a campaign!"
  submit: "Get Started"
  one:
- title: "Submit"
- text: "When your idea is ready, we want to hear about it! Initially, you'll provide details about your project to help us understand what it is you'd like to build and to ensure that it fits into our guidelines and scope of work."
+ title: "Design and Review"
+ text: "We are looking for high quality research projects involving both traditional contributors from universities, museums and other research institutions, and a wider community of interested contributors. If you have a project that fits this bill or think that you can design one with our help, then please contact us! After we receive your project, our team will review it to ensure that there is a good fit with the overall scope of MicroPasts and has every chance of being successful."
  two:
- title: "Review"
- text: "After we receive your project, it will be reviewed by our team. This process acts as a filter to ensure that only quality, shovel-ready projects make it onto the platform. Remember, we want your project to be as successful as much as you do."
+ title: "Review TO CUT"
+ text: "After we receive your project, our team will review it to ensure that there is a good fit with the overall scope of MicroPasts and has every chance of being successful."
  three:
- title: "Plan"
- text: "Marketing 101. Once your project has been approved, you'll begin to build your campaign strategy. The foundation of a successful project is in a successful marketing plan. So begin to gather your contacts and schedule your Tweets <strong>before</strong> you launch!"
+ title: "Plan TO CUT"
+ text: "Once your project has been approved, we will help you with the final details of preparing a launch. Successful crowdfunding projects usually have not only great appeal, but also great marketing, so we will help you develop a strategy for publicising your campaign."
  four:
- title: "Launch"
- text: "Your project has been approved and your campaign has been planned, now you're ready to go live! Utilize the tools at hand to reach a broad audience and be sure to keep your supporters engaged and updated. 3... 2... 1... blast off!"
+ title: "Plan and Launch"
+ text: "Once your project has been approved, we will help you with the final details of preparing a launch. Successful crowdfunding projects usually have not only great appeal, but also great marketing, so we will help you develop a strategy for publicising your campaign. Once everything goes live, use this site to monitor how things are progressing!"
  need: "You'll need:"
  team: "A Strong Team"
  copy: "Detailed Copy"

app/views/custom/static/about.html.slim

@@ -5,31 +5,31 @@
 #about-page
  .row
  h2.page-headline
- | MicroPasts helps connect people with research projects about
- archaeology, history and heritage that they can help fund.
+ | MicroPasts helps connect people with research projects in
+ archaeology, history and heritage.
 
  .features
  .row
  ul.list-inline
  li.large-4.columns
  = image_tag 'about/ahrc.png', title: '2013 AHRC grantee'
  h3 @AHRC Backed
- p With the aid of a grant from the UK Arts and Humanities Research Council.
+ p With support from the UK Arts and Humanities Research Council.
  li.large-4.columns
  = image_tag 'about/ucl.png', title: 'UCL powered'
  h3 Powered by UCL
  p Linked with one of the world's best universities.
  li.large-4.columns
  = image_tag 'about/micropasts.png', title: 'Developed in Bloomsbury'
  h3 Made in Bloomsbury
- p Inspired by and in the shadows of the British Museum
+ p Inspired by the British Museum
 
  .row
  .page-headline
  h3 Meet some of us
  p
- | Our core team is a group of archaeologists drawn from two institutions.
- | With your help, we want to make it easier for people from
+ | Our core team comes from two institutions, University College London and the British Museum.
+ | Our main aim is to make it much easier for people from
  all backgrounds to conduct high quality research into archaeology,
  history and heritage.
 
@@ -42,7 +42,7 @@
  h5
  | --
  p A UCL archaeologist, lecturer and nominal lead for this project. Andy has interests in spatial and computational modelling, landscape
- archaeology and artefact studies. He sees MicroPasts as a great chance to play with different kinds of archaeology, conspire about new research projects, and tinker with fun bits of technology.
+ archaeology and artefact studies. He sees MicroPasts as a great chance to play with fun bits of technology and conspire over new research projects.
  .large-3.columns
  = image_tag 'about/heads/daniel.jpg', class: 'pull-left img-circle', title: 'Daniel Pett'
  h4 Daniel Pett