The goals of this project are as follows:
Create a tableau dashboard to monitor the following metrices:
1. Revenue by month, region and product category.
2. Converstion rates for the whole store and by each product category.
3. Identify the trend of purchases by time and day of week.
4. Average checkout duration.
see the dashboard here
Conduct a funnel analysis to identify bottleneck in the sales journey.
Using US Census ZCTAs data apply K-means classification to group the zipcodes.
Methods Used | Techologies |
---|---|
Data Visualization Machine Learning-Kmeans Classification |
pandas Python Tableau |
Data Source: Kaggle or find raw data stored here in this repository.