OpenRTB Programmatic Advertising

This is a demo project designed to illustrate using Rill to analyze programmatic bid logs using the canonical open RTB framework.

If you have added the full Rill Example project, run rill start from this directory to get started.

To run this example specifically:

git clone https://github.com/daniel1kp/openrtb-dashboard.git
cd openrtb-dashboard
rill start

Rill will build your project from data sources to dashboard and then launch in a new browser window.

Overview

This dataset contains a week of sampled programmatic bid stream data in two data sources - Auctions and Bids.

Advertisers, DSPs, SSPs, and Publishers will all recognize the familiar metrics (auctions, bids, wins, bid price, bid floor) and dimensions (domain, device details, app/site, etc). Rill’s was born out of a long history with programmatic data via Metamarkets and is well-suited for this type of analysis. More details on OpenRTB via the IAB: https://iabtechlab.com/standards/openrtb/.

Data Model

In these datasets, you’ll see:

Auction Data:

• Illustrative Bid Requests sent to advertisers for programmatic bidding

Bid Data:

• Illustrative Bid Responses to those requests including bid prices, winning bids, and advertiser information

Dashboard Details

For Buyers:

• Manage all campaigns across multiple supply sources
• View inventory and audience availability to avoid missing key opportunities and to optimize spend

For Sellers:

• See both direct and indirect channels across your digital assets
• Quickly slice and dice inventory to find trends and discover revenue opportunities

For Marketplaces/Technology Providers:

• Troubleshoot campaigns and quickly identify ad server issues
• Instantly view top-line revenue, volume, eCPM, and other key metrics without pulling complex reports

The dashboard can be accessed here.