🎯 Mini AI enabled CRM Platform

🚀 Overview

This is a Mini CRM Platform built for learning purpose. The application enables users to ingest customer/order data, build smart customer segments, run targeted campaigns, and leverage AI to enhance campaign effectiveness.

VIDEO

https://cumailin-my.sharepoint.com/:v:/g/personal/22bet10026_cuchd_in/Eci4GCReOktDsTwggcirsycB7ZogAckeQ3zWrxAToArjAw?e=OxpiUe&nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbFZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX0%3D

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🛠 Tech Stack

Layer	Tech
Frontend	Next.js, React.js
Backend	Node.js, Express.js
Database	MongoDB (Mongoose)
Authentication	Google OAuth 2.0
Messaging Queue (Optional)	Redis Streams / Kafka
AI Integration	Gemini API (Google AI Studio)

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✨ Features

✅ Data Ingestion API

• Secure REST APIs for ingesting customers and orders.
• Postman documentation included.
• (Bonus) Supports pub-sub architecture for async DB persistence via Redis Streams.

✅ Campaign Builder UI

• Build customer segments with dynamic rule builder using AND/OR logic.
• Real-time audience preview count.
• Drag-and-drop interface for UX enhancements.

✅ Campaign History & Logging

• On segment creation, start a campaign:
  • Store in communication_log.
  • Send personalized message using a mock vendor API (~90% success rate).
  • Record delivery receipt via Delivery API.

✅ Google OAuth

• Users must log in with Google to access segment and campaign features.

✅ AI Integration – Powered by Gemini API

• ✍️ Natural Language to Segment Rules
  Convert human prompts like "People who spent more than ₹5,000 and inactive for 3 months" into actual filters.

• 🧠 Message Suggestions
  Based on campaign objective (e.g., "win back inactive users"), generate 2–3 message variants.

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📊 Architecture Diagram