Google-Data-Analytics-Capstone

Bellabeat Fitness Tracking App Analysis

This case study is the capstone project of Google Data Analytics Professional Certificate.

Background

Bellabeat is a high-tech manufacturer of health-focused products for women. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.

Urška Sršen, cofounder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company.

Business Task

Analyze FitBit Fitness Tracker Data to gain insights into how consumers are using the FitBit app and discover trends and insights for Bellabeat marketing strategy.

Business Objectives

1. What are some trends in smart device usage?
2. How could these trends apply to Bellabeat customers?
3. How could these trends help influence Bellabeat marketing strategy?

Tools

Pyhton for data cleaning, data analyzing and visualization.

Posted on Kaggle.