Ecommerce_Sales_Analysis

Successful ecommerce businesses need to optimize every stage of the customer journey, from first touch to purchase. This ecommerce dashboard is a curated set of metrics, KPIs and other data that’s designed to highlight, in the clearest possible way, trends, anomalies and information related to an online store that regularly warrants attention.

Dashboard Link: https://public.tableau.com/views/EcommerceSalesAnalysisDashboard/Dashboard1?:language=en-US&:display_count=n&:origin=viz_share_link

Attributes present in given Dataset:

1. Additional Order items
2. Category Name
3. Customer City
4. Customer Country
5. Customer Fname
6. Customer Id
7. Customer Segment
8. Customer State
9. Customer Zipcode
10. Market
11. Order Customer Id
12. Order Date
13. Order Id
14. Order Region
15. Order Item
16. Total
17. Order Quantity
18. Product Price
19. Profit Margin
20. Profit Per Order
21. Sales

Metrics Used in this Analysis

1. Sales - Category wise, region wise
2. Market Share
3. Customer Acquisition Per month
4. Profit
5. Margins
6. Order Quantity
7. Product category analysis