Sylius plugin for Google Ads

This plugin tracks conversions in your Sylius store. It's done with the Google Ads API instead of the default javascript tracking. It has a few benefits to do this:

• Easier to control the consent status for a given user
• Easier to change the value of an order after the fact
• No javascripts on your page to track Google Ads, which means faster page load
• You decide the ttl on your cookies, not Apple and their ITP
• No risk of losing tracking because of ad blockers

Installation

Step 1: Install gRPC

Internally this plugin uses the google-ads-php. To use that library properly it's advised to install the gRPC PHP extension. It should work by just running pecl install grpc and enabling the extension in your php.ini by adding extension=grpc.so.

Step 2: Install and enable plugin

composer require setono/sylius-google-ads-plugin

Add the bundle to your config/bundles.php before the SyliusGridBundle:

<?php
# config/bundles.php

return [
    // ...
    
    Setono\SyliusGoogleAdsPlugin\SetonoSyliusGoogleAdsPlugin::class => ['all' => true], // Added before the grid bundle
    Sylius\Bundle\GridBundle\SyliusGridBundle::class => ['all' => true],
    
    // ...
];

Step 3: Add configuration

# config/packages/setono_sylius_google_ads.yaml
imports:
    - "@SetonoSyliusGoogleAdsPlugin/Resources/config/app/config.yaml"

# config/routes/setono_sylius_google_ads.yaml
setono_sylius_google_ads:
    resource: "@SetonoSyliusGoogleAdsPlugin/Resources/config/routes.yaml"

Step 4: Create migration file

php bin/console doctrine:migrations:diff
php bin/console doctrine:migrations:migrate

Step 5: Set up cronjobs

The first cronjob will process Google Ads conversions. Run this cronjob regularly, e.g. every 5 minutes:

php bin/console setono:sylius-google-ads:process-conversions

The next cronjob will prune the conversions table. Run this job as often as you'd like, maybe daily:

php bin/console setono:sylius-google-ads:prune-conversions

Step 6: Map the Messenger command to an async transport (optional, but recommended)

The plugin uses the Symfony Messenger to dispatch a message (ProcessConversion) which will trigger the processing of a conversion. If you want to do this asynchronously, you can do something like the following in your messenger config:

framework:
    messenger:
        transports:
            async: '%env(MESSENGER_TRANSPORT_DSN)%'
        routing:
            'Setono\SyliusGoogleAdsPlugin\Message\Command\CommandInterface': async

This maps all messages implementing that interface to the async transport.

Now the plugin is installed. Please read the next section to learn how to use it in your store.

Usage

To start using the plugin, go to https://your-domain.com/admin/google-ads and follow the instructions.