is a set of technical and content-related activities and strategies aimed at improving the position and ranking of a website in search engine results pages (SERPs) such as Google, Bing, and Yahoo.
Key aspects of SEO include:
- Creating high-quality, relevant content - Optimizing HTML elements like meta tags and headers - Improving website structure and user experience - Building high-quality backlinks from reputable websites - Enhancing online reputation and authority - Improving website speed and performance - Ensuring mobile-friendliness - Implementing proper site architecture and internal linking - Identifying relevant search terms used by the target audience - Incorporating these keywords naturally into contentThe main goals of SEO are to:
- Increase organic (non-paid) traffic to a website
- Improve visibility in search results
- Enhance user experience and engagement
- Drive conversions and business growth
SEO is an ongoing process that requires continuous optimization and adaptation to search engine algorithm changes and evolving user behavior.
Wappalyzer is a web technology identification tool. It allows you to discover the technology stack of any website - such as CMS, e-commerce platform, or payment processor - as well as company details and contact information.
Here are some of the key functions that Wappalyzer performs:
Technology identification: Detects what websites are built with. List creation: Generates lists of websites and contacts that use specific technologies. Competitor monitoring: Receives notifications when a website changes its technology. Automated lookups: Accesses website technology stacks via API. Email bounce prevention: Verifies email addresses.
Wappalyzer integrates with tools such as Chrome, Firefox, Edge, Safari, Salesforce, HubSpot, Pipedrive, Semrush, Pabbly, Zapier, Make, and Gmail.