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Access the Looker Studio dashboard here.

Overview

This repository contains a Google Analytics Dashboard created using Looker Studio. The dashboard provides valuable insights into user behavior, demographics, and engagement for a website/application. The data sample used is from Google Analytics.

Dashboard Features

The dashboard showcases the following key metrics:

  1. Sessions by Continent: Visualizes the distribution of user sessions based on continents, allowing analysis of geographical reach and user engagement across different regions.

  2. Sessions Timeline: Displays the timeline of user sessions over a specific period, enabling the identification of patterns, trends, and peak activity periods.

  3. Users by Genders: Presents a breakdown of users based on their genders, providing insights into the gender composition of the user base.

  4. Bounce Rate by Genders: Highlights the bounce rate percentage for male and female users separately, aiding in the identification of any significant differences in bounce rates between genders.

  5. Pages/Sessions by Genders: Demonstrates the average number of pages viewed per session, segmented by gender. This metric allows for an analysis of the engagement levels and browsing habits of male and female users.

Dependencies

Looker Studio: This dashboard relies on Looker Studio for data visualization and exploration. Make sure you have an active Looker Studio account and proper access permissions.

Google Analytics Data Sample: The data used in this dashboard is sourced from Google Analytics. Ensure you have access to the Google Analytics data sample or substitute it with your own dataset.