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Google Analytics Customer Revenue Prediction

The 80/20 rule has proven true for many businesses–only a small percentage of customers produce most of the revenue. As such, marketing teams are challenged to make appropriate investments in promotional strategies.Analyzing a Google Merchandise Store (GStore) customer dataset to predict revenue per customer.

Objective

  • Exploring the given Dataset and make some inferences
  • Normalizing and flattening json columns
  • Dropping Constant Columns
  • Data Cleaning
  • Analyzing the Dataset with statistical analysis
  • Data visualization
  • Creating a GUI that will represent all the graphs and outputs of the analysis
  • Getting started with a lightgbm model

Authors

License

This project is licensed under the GNU License - see the LICENSE file for details

Acknowledgments

Screenshots

Screen1 Screen2 Screen3

Graphs

Rule 80/20 Browser Channel
Cities Countries OS
Transactions By OS Revenue By Browser SubContinents

Demo of Application

Thesis

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