diff --git a/.env b/.env
index 272fe3a62..9179f47c2 100644
--- a/.env
+++ b/.env
@@ -18,6 +18,5 @@ RESQUE_ADMIN_PASSWORD=password
 RESQUE_JOB_TIMEOUT=120
 SECRET_KEY_BASE=some_really_really_long_super_secret_key_base
 SEGMENT_KEY=segment_key
-SPLIT_ADMIN_PASSWORD=split_password
 STRIPE_API_KEY=sk_test_123
 STRIPE_PUBLISHABLE_KEY=pk_test_123
diff --git a/Gemfile b/Gemfile
index 821c99df6..e72dde2f3 100644
--- a/Gemfile
+++ b/Gemfile
@@ -35,7 +35,6 @@ gem "resque-sentry"
 gem "rest-client", ">= 1.8.0"
 gem "sass-rails"
 gem "sinatra", "2.0.0.beta2"
-gem "split", require: "split/dashboard"
 gem "stripe"
 gem "thor", "0.19.1"
 gem "uglifier", ">= 2.7.2"
diff --git a/Gemfile.lock b/Gemfile.lock
index 38a0f5b32..21408f156 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -307,16 +307,11 @@ GEM
       faraday (>= 0.7.6, < 1.0)
     shoulda-matchers (2.6.2)
       activesupport (>= 3.0.0)
-    simple-random (1.0.3)
     sinatra (2.0.0.beta2)
       mustermann (= 1.0.0.beta2)
       rack (~> 2.0)
       rack-protection (= 2.0.0.beta2)
       tilt (~> 2.0)
-    split (2.2.0)
-      redis (>= 2.1)
-      simple-random (>= 0.9.3)
-      sinatra (>= 1.2.6)
     sprockets (3.7.1)
       concurrent-ruby (~> 1.0)
       rack (> 1, < 3)
@@ -400,7 +395,6 @@ DEPENDENCIES
   sentry-raven (>= 0.12.2)
   shoulda-matchers
   sinatra (= 2.0.0.beta2)
-  split
   stripe
   thor (= 0.19.1)
   uglifier (>= 2.7.2)
diff --git a/app/controllers/sessions_controller.rb b/app/controllers/sessions_controller.rb
index 96492fe4d..4bea79f16 100644
--- a/app/controllers/sessions_controller.rb
+++ b/app/controllers/sessions_controller.rb
@@ -9,7 +9,6 @@ def create
       update_scopes
     end
 
-    ab_finished("auth_button")
     redirect_to repos_path
   end
 
diff --git a/app/views/application/_analytics.haml b/app/views/application/_analytics.haml
index 04572ae0e..29d9c7254 100644
--- a/app/views/application/_analytics.haml
+++ b/app/views/application/_analytics.haml
@@ -20,8 +20,7 @@
     for (var i = 0; i < links.length; i++) {
       window.analytics.trackLink(
         links[i],
-        "Clicked Sign In",
-        { variation: "#{ab_test("auth_button")}" }
+        "Clicked Sign In"
       );
     }
 
diff --git a/app/views/application/_auth_button.haml b/app/views/application/_auth_button.haml
index f80d338ee..27acfaea4 100644
--- a/app/views/application/_auth_button.haml
+++ b/app/views/application/_auth_button.haml
@@ -1,3 +1,3 @@
 = link_to "/auth/github", class: "auth" do
   %i.fa.fa-github
-  %span= ab_test("auth_button")
+  = t("authenticate")
diff --git a/config/experiments.yml b/config/experiments.yml
deleted file mode 100644
index fa0641cec..000000000
--- a/config/experiments.yml
+++ /dev/null
@@ -1,5 +0,0 @@
-auth_button:
-  alternatives:
-    - "Sign In with GitHub"
-    - "Set Up Hound"
-  resettable: false
diff --git a/config/initializers/split.rb b/config/initializers/split.rb
deleted file mode 100644
index 1f0aab291..000000000
--- a/config/initializers/split.rb
+++ /dev/null
@@ -1,9 +0,0 @@
-Split.configure do |config|
-  config.experiments = YAML.load_file "config/experiments.yml"
-end
-
-Split.redis = ENV.fetch("REDIS_URL")
-
-Split::Dashboard.use Rack::Auth::Basic do |username, password|
-  username == "admin" && password == ENV.fetch("SPLIT_ADMIN_PASSWORD")
-end
diff --git a/config/routes.rb b/config/routes.rb
index d2d540a1d..8688e122d 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -10,7 +10,6 @@
 
   mount Resque::Server, at: "/queue"
   mount JasmineRails::Engine => "/specs" if defined?(JasmineRails)
-  mount Split::Dashboard, at: "split"
 
   get "/auth/github/callback", to: "sessions#create"
   get "/sign_out", to: "sessions#destroy"
diff --git a/spec/features/public_pages_spec.rb b/spec/features/public_pages_spec.rb
index ac39477ec..b3d71262f 100644
--- a/spec/features/public_pages_spec.rb
+++ b/spec/features/public_pages_spec.rb
@@ -3,14 +3,14 @@
 feature "Public Pages" do
   context "When a user is not signed in" do
     scenario "displays the configuration page" do
-      visit "/configuration?SPLIT_DISABLE=true"
+      visit "/configuration"
 
       expect(page).to have_content("Configuration")
       expect(page).to have_content("Sign In with GitHub")
     end
 
     scenario "displays the configuration page with params and missing ?" do
-      visit "/configuration&utm_source=Intercom&SPLIT_DISABLE=true"
+      visit "/configuration&utm_source=Intercom"
 
       expect(page).to have_content("Configuration")
       expect(page).to have_content("Sign In with GitHub")
diff --git a/spec/requests/split_route_spec.rb b/spec/requests/split_route_spec.rb
deleted file mode 100644
index 814dac4ea..000000000
--- a/spec/requests/split_route_spec.rb
+++ /dev/null
@@ -1,24 +0,0 @@
-require "rails_helper"
-
-describe "/split" do
-  context "without auth" do
-    it "does not allow access" do
-      get "/split"
-
-      expect(response.status).to eq(401)
-    end
-  end
-
-  context "with auth" do
-    it "allows access" do
-      credentials = ActionController::HttpAuthentication::Basic.
-        encode_credentials(
-          "admin",
-          ENV["SPLIT_ADMIN_PASSWORD"]
-        )
-      get "/split", headers: { "HTTP_AUTHORIZATION" => credentials }
-
-      expect(response.status).to eq(200)
-    end
-  end
-end
diff --git a/spec/support/helpers/authentication_helper.rb b/spec/support/helpers/authentication_helper.rb
index 9c3cd9a1d..6aaa44029 100644
--- a/spec/support/helpers/authentication_helper.rb
+++ b/spec/support/helpers/authentication_helper.rb
@@ -6,7 +6,7 @@ def stub_sign_in(user)
 
   def sign_in_as(user, token = "letmein")
     stub_oauth(username: user.username, email: user.email, token: token)
-    visit root_path(SPLIT_DISABLE: "true")
+    visit root_path
     click_link(I18n.t('authenticate'), match: :first)
   end
 end