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customer-segmentation

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This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated May 25, 2024
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This project is my personal project about Marketing Campaign using dataset from Big Tech Company provided by Rakamain Academy. I created Clustering Model with Python (Sklearn) to get best model from the dataset that can used for arrange their next marketing strategic planning.

  • Updated May 7, 2024
  • Jupyter Notebook

A topic designed by Warwick Business School requires students to enhance loan portfolio management by utilising cluster analysis to group borrowers with similar characteristics, enabling personalised loan products, targeted marketing strategies, and a better customer support process to serve the unique needs of each segment through cluster analysis

  • Updated May 4, 2024
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