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churn-prediction

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Repositori ini berisi proyek data mining yang menganalisis perilaku pelanggan di sektor perbankan, dengan fokus pada prediksi churn. Dilengkapi dengan visualisasi data dan implementasi algoritma Naive Bayes untuk analisis lebih lanjut.

  • Updated May 14, 2024
  • Jupyter Notebook

This project develops a machine learning model to predict customer churn for a California-based telecom company using data from 7043 customers. Our goal is to enhance customer retention strategies through detailed data analysis and feature engineering.

  • Updated May 9, 2024
  • Jupyter Notebook

This project aims to conduct an analysis of costumers behavior and perception of the brand, by implementing different marketing analytics techniques and methods: RFM (recency, frequency, monetary) model, churn classification, MBA (market basket analysis) and sentiment analysis.

  • Updated May 7, 2024
  • Jupyter Notebook

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