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Clothing Store Analysis

IMPORTANT INSIGHTS

  • Women are more likely to buy compared to men (~65%)
  • Maharashtra, Karnataka and UP are the top 3 states (~35%)
  • Adult age group (30-49 yrs.) is max contributing (~50%)
  • Amazon, Flipkart and Myntra channels are max contributing (~80%)

CONCLUSION

Target women customers of age group (30-49 yrs.) living in Maharashtra, Karnataka and UP by showing ads/coupons/offers available on Amazon, Flipkart and Myntra.