diff --git a/.readthedocs.yaml b/.readthedocs.yaml
index 1cd04f231..e8583f15f 100644
--- a/.readthedocs.yaml
+++ b/.readthedocs.yaml
@@ -11,6 +11,10 @@ build:
     post_checkout:
       - git fetch --tags
 
+    # Replace versions in sponsor URLs
+    pre_build:
+      - cog -rP docs/index.md
+
 python:
   install:
     - method: pip
diff --git a/README.md b/README.md
index c3a837262..48df91447 100644
--- a/README.md
+++ b/README.md
@@ -29,13 +29,26 @@ Its main goal is to help you to write **concise** and **correct** software witho
 *attrs* would not be possible without our [amazing sponsors](https://github.com/sponsors/hynek).
 Especially those generously supporting us at the *The Organization* tier and higher:
 
+<!-- sponsor-break-begin -->
+
 <p align="center">
-   <a href="https://www.variomedia.de/"><img src="https://www.attrs.org/en/latest/_static/sponsors/Variomedia.svg" width="200" height="60" /></a>
-   <a href="https://tidelift.com/subscription/pkg/pypi-attrs?utm_source=pypi-attrs&utm_medium=referral&utm_campaign=enterprise&utm_term=repo"><img src="https://www.attrs.org/en/latest/_static/sponsors/Tidelift.svg" width="200" height="60" /></a>
-   <a href="https://klaviyo.com/"><img src="https://www.attrs.org/en/latest/_static/sponsors/Klaviyo.svg" width="200" height="60"/></a>
-   <a href="https://filepreviews.io/"><img src="https://www.attrs.org/en/latest/_static/sponsors/FilePreviews.svg" width="200" height="60"/></a>
+
+<!-- [[[cog
+import pathlib, tomllib
+
+for sponsor in tomllib.loads(pathlib.Path("pyproject.toml").read_text())["tool"]["sponcon"]["sponsors"]:
+      print(f'<a href="{sponsor["url"]}"><img title="{sponsor["title"]}" src="docs/_static/sponsors/{sponsor["img"]}" width="200" height="60" /></a>')
+]]] -->
+<a href="https://www.variomedia.de/"><img title="Variomedia AG" src="docs/_static/sponsors/Variomedia.svg" width="200" height="60" /></a>
+<a href="https://tidelift.com/?utm_source=lifter&utm_medium=referral&utm_campaign=hynek"><img title="Tidelift" src="docs/_static/sponsors/Tidelift.svg" width="200" height="60" /></a>
+<a href="https://klaviyo.com/"><img title="Klaviyo" src="docs/_static/sponsors/Klaviyo.svg" width="200" height="60" /></a>
+<a href="https://filepreviews.io/"><img title="FilePreviews" src="docs/_static/sponsors/FilePreviews.svg" width="200" height="60" /></a>
+<!-- [[[end]]] -->
+
 </p>
 
+<!-- sponsor-break-end -->
+
 <p align="center">
    <strong>Please consider <a href="https://github.com/sponsors/hynek">joining them</a> to help make <em>attrs</em>’s maintenance more sustainable!</strong>
 </p>
diff --git a/docs/index.md b/docs/index.md
index 7b9b5728f..b942f4fe8 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -4,6 +4,28 @@ Release **{sub-ref}`release`**  ([What's new?](changelog.md))
 
 ```{include} ../README.md
 :start-after: 'teaser-begin -->'
+:end-before: '<!-- sponsor-break-begin'
+```
+
+<!-- [[[cog
+# This is mainly called from RTD's pre_build job!
+
+import pathlib, tomllib, importlib.metadata
+
+if "dev" in (version := importlib.metadata.version("attrs")):
+    version = "latest"
+
+for sponsor in tomllib.loads(pathlib.Path("pyproject.toml").read_text())["tool"]["sponcon"]["sponsors"]:
+      print(f'<a href="{sponsor["url"]}"><img title="{sponsor["title"]}" src="/en/{version}/_static/sponsors/{sponsor["img"]}" width="200" height="60" /></a>')
+]]] -->
+<a href="https://www.variomedia.de/"><img title="Variomedia AG" src="/en/latest/_static/sponsors/Variomedia.svg" width="200" height="60" /></a>
+<a href="https://tidelift.com/?utm_source=lifter&utm_medium=referral&utm_campaign=hynek"><img title="Tidelift" src="/en/latest/_static/sponsors/Tidelift.svg" width="200" height="60" /></a>
+<a href="https://klaviyo.com/"><img title="Klaviyo" src="/en/latest/_static/sponsors/Klaviyo.svg" width="200" height="60" /></a>
+<a href="https://filepreviews.io/"><img title="FilePreviews" src="/en/latest/_static/sponsors/FilePreviews.svg" width="200" height="60" /></a>
+<!-- [[[end]]] -->
+
+```{include} ../README.md
+:start-after: 'sponsor-break-end -->'
 :end-before: '<!-- teaser-end'
 ```
 
diff --git a/pyproject.toml b/pyproject.toml
index 50802cd95..3c26a2fa5 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -54,6 +54,7 @@ cov = [
   "coverage[toml]>=5.3",
 ]
 docs = [
+  "cogapp",
   "furo",
   "myst-parser",
   "sphinx",
@@ -115,8 +116,28 @@ text = """
 
 # Point sponsor image URLs to versions.
 [[tool.hatch.metadata.hooks.fancy-pypi-readme.substitutions]]
-pattern = '\/latest\/_static/sponsors'
-replacement = '/$HFPR_VERSION/_static/sponsors'
+pattern = 'docs\/_static\/sponsors'
+replacement = 'https://www.attrs.org/en/$HFPR_VERSION/_static/sponsors'
+
+[[tool.sponcon.sponsors]]
+title = "Variomedia AG"
+url = "https://www.variomedia.de/"
+img = "Variomedia.svg"
+
+[[tool.sponcon.sponsors]]
+title = "Tidelift"
+url = "https://tidelift.com/?utm_source=lifter&utm_medium=referral&utm_campaign=hynek"
+img = "Tidelift.svg"
+
+[[tool.sponcon.sponsors]]
+title = "Klaviyo"
+url = "https://klaviyo.com/"
+img = "Klaviyo.svg"
+
+[[tool.sponcon.sponsors]]
+title = "FilePreviews"
+url = "https://filepreviews.io/"
+img = "FilePreviews.svg"
 
 
 [tool.pytest.ini_options]
diff --git a/tox.ini b/tox.ini
index b8f51f016..7d1b4b211 100644
--- a/tox.ini
+++ b/tox.ini
@@ -6,7 +6,7 @@ env_list =
     py3{9,10,11,12,13}-mypy,
     pypy3,
     pyright,
-    docs,
+    docs{,-sponsors},
     changelog,
     coverage-report
 
@@ -88,6 +88,12 @@ extras = {[testenv:docs]extras}
 commands = sphinx-build -W -b linkcheck -d {envtmpdir}/doctrees docs docs/_build/html
 
 
+[testenv:docs-sponsors]
+description = Ensure sponsor logos are up to date.
+deps = cogapp
+commands = cog -rP README.md docs/index.md
+
+
 [testenv:pre-commit]
 skip_install = true
 deps = pre-commit