List of marketing and outreach assets for Nebula Cohort-3

[doaamkader]

Hi @jilaga this list of marketing and outreach assets for Nebula Cohort-3 that we need to be done before 10th January.2025

• Poster for Cohort-3 to use in all marketing posts
• Marketing poster to send to the organizations Design an email marketing poster for Nebula Cohort-3  #95
• We need a template for social graphics to share participant testimonials
  This for now and will be updated for any thing else

[doaamkader]

@iramosp if you want to add or edit anything please do

[jilaga]

@doaamkader I got a little excited to design template for the testimonial that I made a bunch of templates.
A few things:

• Are they a good fit for the testimonials?
• Do you require the templates in different sizes for various social platforms?
• What tool do you use for editing so I export in the right format (or make adjustments if needed)

Social media template (testimonail)-1
Social media template (testimonail)
social media templates

[doaamkader]

@jilaga Looks so good! Specially the second one
we will post it mostly on LinkedIn, slack and twitter
For editing i usually use Canva but i am not sure what you are using in OLS?

[jilaga]

OLS doesn’t currently have a Canva non-profit license, but I can add the templates to a Canva team project to make it easier for everyone to customize them for marketing efforts.

I’ll also upload the empty templates as .png/.svg files to the repository for anyone who prefers working outside Canva. Would this be helpful?

[jilaga]

Hi @jilaga this list of marketing and outreach assets for Nebula Cohort-3 that we need to be done before 10th January.2025

• Poster for Cohort-3 to use in all marketing posts
• Marketing poster to send to the organizations Design an email marketing poster for Nebula Cohort-3  #95
• We need a template for social graphics to share participant testimonials
  This for now and will be updated for any thing else

What information should go in the poster for Cohort-3?

[doaamkader]

OLS doesn’t currently have a Canva non-profit license, but I can add the templates to a Canva team project to make it easier for everyone to customize them for marketing efforts.

I’ll also upload the empty templates as .png/.svg files to the repository for anyone who prefers working outside Canva. Would this be helpful?

Yes, Thank you

[doaamkader]

Hi @jilaga this list of marketing and outreach assets for Nebula Cohort-3 that we need to be done before 10th January.2025

• Poster for Cohort-3 to use in all marketing posts
• Marketing poster to send to the organizations Design an email marketing poster for Nebula Cohort-3  #95
• We need a template for social graphics to share participant testimonials
  This for now and will be updated for any thing else

What information should go in the poster for Cohort-3?

I am Thinking of some thing catchy with the same concept of that one #91 (comment) but I want to make sure it is a little bit different just to make people notice it's a new one

[jilaga]

Awesome! ...and the qrcode links. Nebula collab flyer-square (reviewed2)

This is the final iteration we had after implementing governance feedback.

@iramosp Do you have some ideas on the copy changes for the cohort-3 poster?

[iramosp]

I'll let Doaa answer this one 🫣, but I can suggest guiding questions. Brace for a longish comment😁

@doaamkader, help us understand what you have in mind 🙏

From our brief chat earlier, you were thinking of iterating on the 2nd flyer linked here: #91 (comment) (the one that starts with "Transform to Open Science", as we'll already be using the golden badge one, is this right?). So my questions for you are:

• What would make it catchy? Do you have ideas to replace the title, subtitle, or bullet points for something else?
• Is changing the text elements enough to attract attention? Were you thinking of other graphic elements? I think text is usually the easiest to change, but I know Jilaga has explored other color palettes for flyers before.
• Any new info you'd like to add? I heard one of your concerns is that people don't read captions, so is there key Nebula-3 info you want to include on the flyer?

Also, request for @jilaga, it'd be easier if we could link to files, rather than comments on past issues. Could you please prioritize #92?

[doaamkader]

I'll let Doaa answer this one 🫣, but I can suggest guiding questions. Brace for a longish comment😁

@doaamkader, help us understand what you have in mind 🙏

From our brief chat earlier, you were thinking of iterating on the 2nd flyer linked here: #91 (comment) (the one that starts with "Transform to Open Science", as we'll already be using the golden badge one, is this right?). So my questions for you are:

• What would make it catchy? Do you have ideas to replace the title, subtitle, or bullet points for something else?
• Is changing the text elements enough to attract attention? Were you thinking of other graphic elements? I think text is usually the easiest to change, but I know Jilaga has explored other color palettes for flyers before.
• Any new info you'd like to add? I heard one of your concerns is that people don't read captions, so is there key Nebula-3 info you want to include on the flyer?

Also, request for @jilaga, it'd be easier if we could link to files, rather than comments on past issues. Could you please prioritize #92?

Hi @jilaga First thanks for your quick responses:
I will try to answer with all in my mind I want the flyer to have all the info. so people don't have to read captions I like the flyer in #91 so we can make just some changes

1. the background color (just to make a difference to catch people eyes to the new one)
2. highlighting it's cohort-3 registration open
   Not too much changes but to make sure we grab people attention 🙏

[jilaga]

Got it on the poster details!

@doaamkader here's a Canva link to edit the templates. The editable vectors are texts and images.
social graphics templates

[doaamkader]

@jilaga Looks awesome and easy to edit thank you 🙏

[jilaga]

For the cohort 3 poster, I prioritized information and visual hierachy and a design refresh for the layout.

• here's a side by side with the previous poster, does this work?
  cohort 3 poster Preview

[doaamkader]

@jilaga I think the points below" why join us?" need to be bold to be readable as the old poster
and for the back ground i think it needs some thing else.

[iramosp]

it needs some thing else.

Hi @jilaga , chatting about this with @doaamkader to better articulate what we'd like to see, we have a few comments:

• We’d like to explore a light background instead of a light-dark mix. We think a light background will be more visually distinct while keeping the same text.
• We love how “Registration for cohort 3…” is highlighted – this also helps showing it’s a new cohort.
• Last, could you add back the Nebula logo so that the program name is immediately visible?

Please let us know if we need to explain any of these points more clearly or if you have any questions for us. Thanks!