diff --git a/src/Traversal.UnitTests/TraversalTests.cs b/src/Traversal.UnitTests/TraversalTests.cs
index 7da385c6..8214e4d3 100644
--- a/src/Traversal.UnitTests/TraversalTests.cs
+++ b/src/Traversal.UnitTests/TraversalTests.cs
@@ -154,6 +154,7 @@ public void ProjectReferenceCanSpecifyTargets(string targets, string expected)
         [InlineData("Clean")]
         [InlineData("Pack")]
         [InlineData("Publish")]
+        [InlineData("PublishContainer")]
         [InlineData("Test")]
         [InlineData("VSTest")]
         public void PropertiesAreSet(string target)
@@ -219,15 +220,17 @@ public void PropertiesHaveExpectedValues(string propertyName, string value, stri
             actualValue.ShouldBe(expectedValue, StringComparer.OrdinalIgnoreCase, customMessage: $"Property {propertyName} should have a value of \"{expectedValue}\" but its value was \"{actualValue}\"");
         }
 
-        [Fact]
-        public void PublishRespectsNoBuild()
+        [Theory]
+        [InlineData("Publish")]
+        [InlineData("PublishContainer")]
+        public void PublishRespectsNoBuild(string target)
         {
             string[] projects = new[]
             {
                 ProjectCreator.Create(path: GetTempFileWithExtension(".proj"))
                     .Target("Build")
                     .TaskMessage("02CA9347E8BB4C5E856BC0903780CC9B", MessageImportance.High)
-                    .Target("Publish")
+                    .Target(target)
                     .TaskMessage("20B044FEEC3E435D90CE721012C6577E", MessageImportance.High)
                     .Save(),
             }.Select(i => i.FullPath).ToArray();
@@ -242,7 +245,7 @@ public void PublishRespectsNoBuild()
                     }),
                     path: GetTempFile("dirs.proj"))
                 .Save()
-                .TryBuild("Publish", out bool result, out BuildOutput buildOutput);
+                .TryBuild(target, out bool result, out BuildOutput buildOutput);
 
             result.ShouldBeTrue(buildOutput.GetConsoleLog());
 
@@ -277,6 +280,7 @@ public void SkipsNonExistentTargets()
         [InlineData("Rebuild")]
         [InlineData("Pack")]
         [InlineData("Publish")]
+        [InlineData("PublishContainer")]
         [InlineData("Test")]
         [InlineData("VSTest")]
         public void StaticGraphProjectReferenceTargetsAreSetForEachTraversalTarget(string target)
@@ -453,6 +457,7 @@ public void TraversalsCanSkipProjects()
         [InlineData("Clean")]
         [InlineData("Pack")]
         [InlineData("Publish")]
+        [InlineData("PublishContainer")]
         [InlineData("Test")]
         [InlineData("VSTest")]
         public void TraversalTargetsRun(string target)
@@ -484,6 +489,7 @@ public void TraversalTargetsRun(string target)
         [InlineData("Rebuild")]
         [InlineData("Pack")]
         [InlineData("Publish")]
+        [InlineData("PublishContainer")]
         [InlineData("Test")]
         [InlineData("VSTest")]
         public void TraversalTargetsShouldBeConditionedOnIsGraphBuild(string target)
diff --git a/src/Traversal/Sdk/Traversal.targets b/src/Traversal/Sdk/Traversal.targets
index 30582484..bd93f9ea 100644
--- a/src/Traversal/Sdk/Traversal.targets
+++ b/src/Traversal/Sdk/Traversal.targets
@@ -40,6 +40,7 @@
     <ProjectReferenceTargets Remove="Test" />
     <ProjectReferenceTargets Remove="VSTest" />
     <ProjectReferenceTargets Remove="Publish" />
+    <ProjectReferenceTargets Remove="PublishContainer" />
     <ProjectReferenceTargets Remove="Pack" />
 
     <ProjectReferenceTargets Include="Build" Targets=".default" OuterBuild="true" />
@@ -50,6 +51,7 @@
     <ProjectReferenceTargets Include="Test" Targets="Test" />
     <ProjectReferenceTargets Include="VSTest" Targets="VSTest" />
     <ProjectReferenceTargets Include="Publish" Targets="Publish" />
+    <ProjectReferenceTargets Include="PublishContainer" Targets="PublishContainer" />
     <ProjectReferenceTargets Include="Pack" Targets="Pack" />
   </ItemGroup>
 
@@ -101,6 +103,13 @@
     <PublishDependsOn Condition="'$(NoBuild)' == 'true'">
     </PublishDependsOn>
 
+    <PublishContainerDependsOn Condition="'$(NoBuild)' != 'true'">
+      Build;
+    </PublishContainerDependsOn>
+
+    <PublishContainerDependsOn Condition="'$(NoBuild)' == 'true'">
+    </PublishContainerDependsOn>
+
     <GetTargetPathDependsOn></GetTargetPathDependsOn>
   </PropertyGroup>
 
@@ -246,6 +255,27 @@
              ContinueOnError="$([MSBuild]::ValueOrDefault('$(PublishContinueOnError)', '$(ContinueOnError)'))" />
   </Target>
 
+  <Target Name="PublishContainer"
+          DependsOnTargets="$(PublishContainerDependsOn)"
+          Condition=" '$(IsGraphBuild)' != 'true' "
+          Returns="@(CollectedBuildOutput)">
+    <MSBuild Projects="@(ProjectReference)"
+             Properties="%(ProjectReference.SetConfiguration); %(ProjectReference.SetPlatform); %(ProjectReference.SetTargetFramework)"
+             Targets="PublishContainer"
+             Condition="'%(ProjectReference.Publish)' != 'false'"
+             BuildInParallel="$([MSBuild]::ValueOrDefault('%(ProjectReference.PublishInParallel)',
+                               $([MSBuild]::ValueOrDefault('%(ProjectReference.BuildInParallel)',
+                                $([MSBuild]::ValueOrDefault('$(PublishInParallel)', '$(BuildInParallel)'))
+                                ))
+                               ))"
+             SkipNonexistentProjects="$(SkipNonexistentProjects)"
+             SkipNonexistentTargets="$(SkipNonexistentTargets)"
+             StopOnFirstFailure="$(StopOnFirstFailure)"
+             ContinueOnError="$([MSBuild]::ValueOrDefault('$(PublishContinueOnError)', '$(ContinueOnError)'))">
+      <Output TaskParameter="TargetOutputs" ItemName="CollectedBuildOutput" />
+    </MSBuild>
+  </Target>
+
   <Target Name="GetTargetPath"
           DependsOnTargets="$(GetTargetPathDependsOn)"
           Returns="@(CollectedBuildOutput)">