import-vapp a connection attempt failed because the....

[brtlvrs]

I'm getting this error
'Import-VApp A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.'
When running deploy.ps1
I removed the .mf file from the ova, but still have the same issue.
My target environment is a single ESXi host (7.0 build 16324942)and vCenter 7.0 build 16749670

Any idea what I'm doing wrong ?