diff --git a/README.txt b/README.txt
index 6f0cd06..4ffa7e6 100644
--- a/README.txt
+++ b/README.txt
@@ -1,7 +1,7 @@
-experimental.shoppingbehavior
+collective.shoppingbehavior
 =============================
 
-This document contains design notes for the ``experimental.shoppingbehavior``
+This document contains design notes for the ``collective.shoppingbehavior``
 package.
 
 Introduction
diff --git a/experimental/__init__.py b/collective/__init__.py
similarity index 100%
rename from experimental/__init__.py
rename to collective/__init__.py
diff --git a/experimental/shoppingbehavior/__init__.py b/collective/shoppingbehavior/__init__.py
similarity index 83%
rename from experimental/shoppingbehavior/__init__.py
rename to collective/shoppingbehavior/__init__.py
index 369f4a9..86b7630 100644
--- a/experimental/shoppingbehavior/__init__.py
+++ b/collective/shoppingbehavior/__init__.py
@@ -3,4 +3,4 @@
 # Define a message factory for when this product is internationalised.
 # This will be imported with the special name "_" in most modules. Strings
 # like _(u"message") will then be extracted by i18n tools for translation.
-_ = MessageFactory("experimental.shoppingbehavior")
+_ = MessageFactory("collective.shoppingbehavior")
diff --git a/experimental/shoppingbehavior/behaviors.py b/collective/shoppingbehavior/behaviors.py
similarity index 95%
rename from experimental/shoppingbehavior/behaviors.py
rename to collective/shoppingbehavior/behaviors.py
index 28eaced..8f2d7b6 100644
--- a/experimental/shoppingbehavior/behaviors.py
+++ b/collective/shoppingbehavior/behaviors.py
@@ -2,7 +2,7 @@
 from zope import schema
 from plone.directives import form
 
-from experimental.shoppingbehavior import _
+from collective.shoppingbehavior import _
 
 
 class IPotentiallyPriced(zif.Interface):
diff --git a/experimental/shoppingbehavior/behaviors.zcml b/collective/shoppingbehavior/behaviors.zcml
similarity index 93%
rename from experimental/shoppingbehavior/behaviors.zcml
rename to collective/shoppingbehavior/behaviors.zcml
index 29dd128..c6c427c 100644
--- a/experimental/shoppingbehavior/behaviors.zcml
+++ b/collective/shoppingbehavior/behaviors.zcml
@@ -3,7 +3,7 @@
     xmlns:plone="http://namespaces.plone.org/plone"
     xmlns:grok="http://namespaces.zope.org/grok"
     xmlns:browser="http://namespaces.zope.org/browser"
-    i18n_domain="experimental.shoppingbehavior">
+    i18n_domain="collective.shoppingbehavior">
 
   <include package="plone.behavior" file="meta.zcml" />
 
diff --git a/experimental/shoppingbehavior/cart.py b/collective/shoppingbehavior/cart.py
similarity index 98%
rename from experimental/shoppingbehavior/cart.py
rename to collective/shoppingbehavior/cart.py
index a9329df..289c8c5 100644
--- a/experimental/shoppingbehavior/cart.py
+++ b/collective/shoppingbehavior/cart.py
@@ -10,7 +10,7 @@
 from groundwire.checkout.utils import get_cart
 from groundwire.checkout.utils import redirect_to_checkout
 
-from experimental.shoppingbehavior import behaviors
+from collective.shoppingbehavior import behaviors
 
 
 class ICallbackLineItem(IPayableLineItem):
diff --git a/collective/shoppingbehavior/config.py b/collective/shoppingbehavior/config.py
new file mode 100644
index 0000000..b4b7655
--- /dev/null
+++ b/collective/shoppingbehavior/config.py
@@ -0,0 +1,3 @@
+# Globals and constants
+
+PRICE_BEHAVIOR_KEY = 'collective.shoppingbehavior.pricebehavior'
diff --git a/experimental/shoppingbehavior/configure.zcml b/collective/shoppingbehavior/configure.zcml
similarity index 79%
rename from experimental/shoppingbehavior/configure.zcml
rename to collective/shoppingbehavior/configure.zcml
index fecfe88..4cd1bf9 100644
--- a/experimental/shoppingbehavior/configure.zcml
+++ b/collective/shoppingbehavior/configure.zcml
@@ -4,7 +4,7 @@
     xmlns:i18n="http://namespaces.zope.org/i18n"
     xmlns:grok="http://namespaces.zope.org/grok"
     xmlns:genericsetup="http://namespaces.zope.org/genericsetup"
-    i18n_domain="experimental.shoppingbehavior">
+    i18n_domain="collective.shoppingbehavior">
 
   <!-- Include dependencies' configuration -->
   <includeDependencies package="." />
@@ -16,9 +16,9 @@
 
   <genericsetup:registerProfile
       name="default"
-      title="experimental.shoppingbehavior"
+      title="collective.shoppingbehavior"
       directory="profiles/default"
-      description="Installs the experimental.shoppingbehavior package"
+      description="Installs the collective.shoppingbehavior package"
       provides="Products.GenericSetup.interfaces.EXTENSION"
       />
 
diff --git a/experimental/shoppingbehavior/portlets/__init__.py b/collective/shoppingbehavior/portlets/__init__.py
similarity index 100%
rename from experimental/shoppingbehavior/portlets/__init__.py
rename to collective/shoppingbehavior/portlets/__init__.py
diff --git a/experimental/shoppingbehavior/portlets/configure.zcml b/collective/shoppingbehavior/portlets/configure.zcml
similarity index 88%
rename from experimental/shoppingbehavior/portlets/configure.zcml
rename to collective/shoppingbehavior/portlets/configure.zcml
index 492c29a..92c1e15 100644
--- a/experimental/shoppingbehavior/portlets/configure.zcml
+++ b/collective/shoppingbehavior/portlets/configure.zcml
@@ -5,7 +5,7 @@
     <include package="plone.app.portlets" />
 
     <plone:portlet
-        name="experimental.shoppingbehavior"
+        name="collective.shoppingbehavior"
         interface=".shopping.IShoppingPortlet"
         assignment=".shopping.Assignment"
         renderer=".shopping.Renderer"
diff --git a/experimental/shoppingbehavior/portlets/shopping.pt b/collective/shoppingbehavior/portlets/shopping.pt
similarity index 100%
rename from experimental/shoppingbehavior/portlets/shopping.pt
rename to collective/shoppingbehavior/portlets/shopping.pt
diff --git a/experimental/shoppingbehavior/portlets/shopping.py b/collective/shoppingbehavior/portlets/shopping.py
similarity index 92%
rename from experimental/shoppingbehavior/portlets/shopping.py
rename to collective/shoppingbehavior/portlets/shopping.py
index 8131923..22152a7 100644
--- a/experimental/shoppingbehavior/portlets/shopping.py
+++ b/collective/shoppingbehavior/portlets/shopping.py
@@ -5,8 +5,8 @@
 from Products.Five.browser.pagetemplatefile import ViewPageTemplateFile
 from plone.app.portlets.portlets import base
 
-from experimental.shoppingbehavior import _
-from experimental.shoppingbehavior import behaviors
+from collective.shoppingbehavior import _
+from collective.shoppingbehavior import behaviors
 
 
 class IShoppingPortlet(IPortletDataProvider):
diff --git a/experimental/shoppingbehavior/profiles/default/metadata.xml b/collective/shoppingbehavior/profiles/default/metadata.xml
similarity index 100%
rename from experimental/shoppingbehavior/profiles/default/metadata.xml
rename to collective/shoppingbehavior/profiles/default/metadata.xml
diff --git a/experimental/shoppingbehavior/profiles/default/portlets.xml b/collective/shoppingbehavior/profiles/default/portlets.xml
similarity index 74%
rename from experimental/shoppingbehavior/profiles/default/portlets.xml
rename to collective/shoppingbehavior/profiles/default/portlets.xml
index 32489e3..9def24f 100644
--- a/experimental/shoppingbehavior/profiles/default/portlets.xml
+++ b/collective/shoppingbehavior/profiles/default/portlets.xml
@@ -1,6 +1,6 @@
 <portlets>
   <portlet
-    addview="experimental.shoppingbehavior"
+    addview="collective.shoppingbehavior"
     title="Shopping Cart"
     description="A portlet for adding things to the shopping cart." />
 </portlets>
\ No newline at end of file
diff --git a/experimental/shoppingbehavior/testing.py b/collective/shoppingbehavior/testing.py
similarity index 81%
rename from experimental/shoppingbehavior/testing.py
rename to collective/shoppingbehavior/testing.py
index 809cc11..eb490be 100644
--- a/experimental/shoppingbehavior/testing.py
+++ b/collective/shoppingbehavior/testing.py
@@ -18,12 +18,12 @@ class ExpShopping(PloneSandboxLayer):
 
     def setUpZope(self, app, configurationContext):
         # Load ZCML
-        import experimental.shoppingbehavior
-        xmlconfig.file('configure.zcml', experimental.shoppingbehavior,
+        import collective.shoppingbehavior
+        xmlconfig.file('configure.zcml', collective.shoppingbehavior,
                             context=configurationContext)
 
     def setUpPloneSite(self, portal):
-        applyProfile(portal, 'experimental.shoppingbehavior:default')
+        applyProfile(portal, 'collective.shoppingbehavior:default')
 
 EXP_SHOPPING_FIXTURE = ExpShopping()
 EXP_SHOPPING_INTEGRATION_TESTING = IntegrationTesting(
diff --git a/experimental/shoppingbehavior/tests/__init__.py b/collective/shoppingbehavior/tests/__init__.py
similarity index 100%
rename from experimental/shoppingbehavior/tests/__init__.py
rename to collective/shoppingbehavior/tests/__init__.py
diff --git a/experimental/shoppingbehavior/tests/test_cart.py b/collective/shoppingbehavior/tests/test_cart.py
similarity index 88%
rename from experimental/shoppingbehavior/tests/test_cart.py
rename to collective/shoppingbehavior/tests/test_cart.py
index a4c4451..7b6c1d6 100644
--- a/experimental/shoppingbehavior/tests/test_cart.py
+++ b/collective/shoppingbehavior/tests/test_cart.py
@@ -1,13 +1,13 @@
 import unittest2 as unittest
 import fudge
 from zope.publisher.browser import TestRequest
-from experimental.shoppingbehavior import cart
+from collective.shoppingbehavior import cart
 
 
 class TestCart(unittest.TestCase):
 
-    @fudge.patch('experimental.shoppingbehavior.cart.get_cart')
-    @fudge.patch('experimental.shoppingbehavior.cart.queryMultiAdapter')
+    @fudge.patch('collective.shoppingbehavior.cart.get_cart')
+    @fudge.patch('collective.shoppingbehavior.cart.queryMultiAdapter')
     def testAdd(self, fake_get_cart, queryMultiAdapter):
         # set up a fake cart
         (fake_get_cart.expects_call()
@@ -35,7 +35,7 @@ class TestCartView(unittest.TestCase):
         isolation.
     """
 
-    @fudge.patch('experimental.shoppingbehavior.cart.Cart')
+    @fudge.patch('collective.shoppingbehavior.cart.Cart')
     def testCartViewCallsWithZeroQtyByDefault(self, Cart):
         context = object()
         fakeCartInstance = (fudge.Fake()
@@ -47,7 +47,7 @@ def testCartViewCallsWithZeroQtyByDefault(self, Cart):
         view = cart.CartView(context, TestRequest())
         view.update()
 
-    @fudge.patch('experimental.shoppingbehavior.cart.Cart')
+    @fudge.patch('collective.shoppingbehavior.cart.Cart')
     def testCartViewCallsWithQtyFromRequest(self, Cart):
         context = object()
         testQty = '3'
@@ -61,7 +61,7 @@ def testCartViewCallsWithQtyFromRequest(self, Cart):
         view = cart.CartView(context, request)
         view.update()
 
-    @fudge.patch('experimental.shoppingbehavior.cart.Cart')
+    @fudge.patch('collective.shoppingbehavior.cart.Cart')
     def testOnlyCallsCheckoutIfAddSucceeds(self, Cart):
         context = object()
         testQty = '3'
diff --git a/experimental/shoppingbehavior/tests/test_pricing.py b/collective/shoppingbehavior/tests/test_pricing.py
similarity index 93%
rename from experimental/shoppingbehavior/tests/test_pricing.py
rename to collective/shoppingbehavior/tests/test_pricing.py
index 9da5ffc..81966e4 100644
--- a/experimental/shoppingbehavior/tests/test_pricing.py
+++ b/collective/shoppingbehavior/tests/test_pricing.py
@@ -7,18 +7,18 @@
 from plone.behavior.interfaces import IBehaviorAssignable
 from plone.behavior.interfaces import IBehavior
 
-from experimental.shoppingbehavior import behaviors
-from experimental.shoppingbehavior.testing import StubContext
+from collective.shoppingbehavior import behaviors
+from collective.shoppingbehavior.testing import StubContext
 
 from plone.testing.zca import UNIT_TESTING
 
 
 configuration = """\
 <configure
-    package="experimental.shoppingbehavior"
+    package="collective.shoppingbehavior"
     xmlns="http://namespaces.zope.org/zope"
     xmlns:plone="http://namespaces.plone.org/plone"
-    i18n_domain="experimental.shoppingbehavior">
+    i18n_domain="collective.shoppingbehavior">
 
   <include package="zope.component" file="meta.zcml" />
   <include package="plone.behavior" file="meta.zcml" />
diff --git a/experimental/shoppingbehavior/tests/test_setup.py b/collective/shoppingbehavior/tests/test_setup.py
similarity index 75%
rename from experimental/shoppingbehavior/tests/test_setup.py
rename to collective/shoppingbehavior/tests/test_setup.py
index 0f56441..783fcf5 100644
--- a/experimental/shoppingbehavior/tests/test_setup.py
+++ b/collective/shoppingbehavior/tests/test_setup.py
@@ -4,7 +4,7 @@
 from plone.behavior.interfaces import IBehavior
 from zope.annotation.interfaces import IAttributeAnnotatable
 
-from experimental.shoppingbehavior.testing import EXP_SHOPPING_INTEGRATION_TESTING
+from collective.shoppingbehavior.testing import EXP_SHOPPING_INTEGRATION_TESTING
 
 
 class SomeContext(object):
@@ -17,11 +17,11 @@ class TestConfiguration(unittest.TestCase):
 
     def testBehaviorInRegistry(self):
         priced = queryUtility(IBehavior,
-                name='experimental.shoppingbehavior.behaviors.IPriced')
+                name='collective.shoppingbehavior.behaviors.IPriced')
         self.failUnless(priced is not None)
 
     def testBehaviorProvidesFields(self):
         from plone.directives.form import IFormFieldProvider
         priced = queryUtility(IBehavior,
-                name='experimental.shoppingbehavior.behaviors.IPriced')
+                name='collective.shoppingbehavior.behaviors.IPriced')
         self.assertTrue(IFormFieldProvider.providedBy(priced.interface))
diff --git a/docs/INSTALL.txt b/docs/INSTALL.txt
index 5af8c55..d39bdac 100644
--- a/docs/INSTALL.txt
+++ b/docs/INSTALL.txt
@@ -1,31 +1,31 @@
-experimental.shoppingbehavior Installation
+collective.shoppingbehavior Installation
 ------------------------------------------
 
-To install experimental.shoppingbehavior into the global Python environment (or a workingenv),
+To install collective.shoppingbehavior into the global Python environment (or a workingenv),
 using a traditional Zope 2 instance, you can do this:
 
 * When you're reading this you have probably already run 
-  ``easy_install experimental.shoppingbehavior``. Find out how to install setuptools
+  ``easy_install collective.shoppingbehavior``. Find out how to install setuptools
   (and EasyInstall) here:
   http://peak.telecommunity.com/DevCenter/EasyInstall
 
-* Create a file called ``experimental.shoppingbehavior-configure.zcml`` in the
+* Create a file called ``collective.shoppingbehavior-configure.zcml`` in the
   ``/path/to/instance/etc/package-includes`` directory.  The file
   should only contain this::
 
-    <include package="experimental.shoppingbehavior" />
+    <include package="collective.shoppingbehavior" />
 
 
 Alternatively, if you are using zc.buildout and the plone.recipe.zope2instance
 recipe to manage your project, you can do this:
 
-* Add ``experimental.shoppingbehavior`` to the list of eggs to install, e.g.:
+* Add ``collective.shoppingbehavior`` to the list of eggs to install, e.g.:
 
     [buildout]
     ...
     eggs =
         ...
-        experimental.shoppingbehavior
+        collective.shoppingbehavior
        
 * Tell the plone.recipe.zope2instance recipe to install a ZCML slug:
 
@@ -33,7 +33,7 @@ recipe to manage your project, you can do this:
     recipe = plone.recipe.zope2instance
     ...
     zcml =
-        experimental.shoppingbehavior
+        collective.shoppingbehavior
       
 * Re-run buildout, e.g. with:
 
diff --git a/docs/LICENSE.txt b/docs/LICENSE.txt
index 4ade68e..4314f7f 100644
--- a/docs/LICENSE.txt
+++ b/docs/LICENSE.txt
@@ -1,4 +1,4 @@
-  experimental.shoppingbehavior is copyright Jesse Snyder
+  collective.shoppingbehavior is copyright Jesse Snyder
 
   This program is free software; you can redistribute it and/or modify
   it under the terms of the GNU General Public License as published by
diff --git a/experimental/shoppingbehavior/config.py b/experimental/shoppingbehavior/config.py
deleted file mode 100644
index 677017b..0000000
--- a/experimental/shoppingbehavior/config.py
+++ /dev/null
@@ -1,3 +0,0 @@
-# Globals and constants
-
-PRICE_BEHAVIOR_KEY = 'experimental.shoppingbehavior.pricebehavior'
diff --git a/setup.py b/setup.py
index 3de80b0..5695fc4 100644
--- a/setup.py
+++ b/setup.py
@@ -3,7 +3,7 @@
 
 version = '1.0'
 
-setup(name='experimental.shoppingbehavior',
+setup(name='collective.shoppingbehavior',
     version=version,
     description="Plone behavior to support price assignment on dexterity content",
     long_description=open("README.txt").read() + "\n" +
@@ -17,10 +17,10 @@
     keywords='',
     author='Jesse Snyder',
     author_email='jsnyder@wesleyan.edu',
-    url='https://github.com/jessesnyder/experimental.shoppingbehavior',
+    url='https://github.com/jessesnyder/collective.shoppingbehavior',
     license='GPL',
     packages=find_packages(exclude=['ez_setup']),
-    namespace_packages=['experimental'],
+    namespace_packages=['collective'],
     include_package_data=True,
     zip_safe=False,
     install_requires=[