diff --git a/.netconfig b/.netconfig
index 01615c2d..96dfd9c0 100644
--- a/.netconfig
+++ b/.netconfig
@@ -221,8 +221,8 @@
 	weak
 [file "src/SponsorLink/SponsorLink/SponsorLinkAnalyzer.cs"]
 	url = https://github.com/devlooped/SponsorLink/blob/main/samples/dotnet/SponsorLink/SponsorLinkAnalyzer.cs
-	sha = f6fd85da07d1b52922fb48676d9aed9f1aef782b
-	etag = 3fdee3cef9d95765ac670408bb1c813bd6524415f2b3049f831ca7b02b277c17
+	sha = d7090c1dbcb20c68b99486a6dc53d86b8d9b06bb
+	etag = 2a94a016b5dc9371dc16ed57852acb8570ee0e6f3076fd749e1235e56ed142a0
 	weak
 [file "src/SponsorLink/SponsorLink/SponsorStatus.cs"]
 	url = https://github.com/devlooped/SponsorLink/blob/main/samples/dotnet/SponsorLink/SponsorStatus.cs
@@ -241,8 +241,8 @@
 	weak
 [file "src/SponsorLink/SponsorLink/buildTransitive/Devlooped.Sponsors.targets"]
 	url = https://github.com/devlooped/SponsorLink/blob/main/samples/dotnet/SponsorLink/buildTransitive/Devlooped.Sponsors.targets
-	sha = 5038d77597e956881dbb6e1d3f050f2c8dc21b4d
-	etag = f4e566aa471141e5064276f8e3668466e8bf907c4db2fbc533bcef90744c8c46
+	sha = d7090c1dbcb20c68b99486a6dc53d86b8d9b06bb
+	etag = e992b97517c9bcc6c9e927832bc13fac3036fa6d4ecaad893caf320b3c582aee
 	weak
 [file "src/SponsorLink/SponsorLink/sponsorable.md"]
 	url = https://github.com/devlooped/SponsorLink/blob/main/samples/dotnet/SponsorLink/sponsorable.md
@@ -356,6 +356,6 @@
 	weak
 [file "src/SponsorLink/SponsorLink.Analyzer.Tests.targets"]
 	url = https://github.com/devlooped/SponsorLink/blob/main/samples/dotnet/SponsorLink.Analyzer.Tests.targets
-	sha = e2d7e6f3b23ef5d5ead947f48c63efc77f3d4741
-	etag = 6959847d7e6425906530095e564f46bdfddf26995e6663142cfd2b065c0bb3c4
+	sha = 058dbbc3582042d7fdcaf5741db59d2b46ea1222
+	etag = 2d8bac60892b5565e3419b1fa775c5b977af202304ef3c25a4c6d04c7ac9faf1
 	weak
diff --git a/src/SponsorLink/SponsorLink.Analyzer.Tests.targets b/src/SponsorLink/SponsorLink.Analyzer.Tests.targets
index 1e09442d..b2e6e7bb 100644
--- a/src/SponsorLink/SponsorLink.Analyzer.Tests.targets
+++ b/src/SponsorLink/SponsorLink.Analyzer.Tests.targets
@@ -7,12 +7,12 @@
 
   <ItemGroup Condition="'$(ManagePackageVersionsCentrally)' == 'true'">
     <PackageReference Include="Humanizer.Core" VersionOverride="2.14.1" PrivateAssets="all" Pack="false" />
-    <PackageReference Include="Microsoft.IdentityModel.JsonWebTokens" Version="8.0.0" PrivateAssets="all" Pack="false" />
+    <PackageReference Include="Microsoft.IdentityModel.JsonWebTokens" Version="8.0.1" PrivateAssets="all" Pack="false" />
   </ItemGroup>
 
   <ItemGroup Condition="'$(ManagePackageVersionsCentrally)' != 'true'">
     <PackageReference Include="Humanizer.Core" Version="2.14.1" PrivateAssets="all" Pack="false" />
-    <PackageReference Include="Microsoft.IdentityModel.JsonWebTokens" Version="8.0.0" PrivateAssets="all" Pack="false" />
+    <PackageReference Include="Microsoft.IdentityModel.JsonWebTokens" Version="8.0.1" PrivateAssets="all" Pack="false" />
   </ItemGroup>
 
   <Target Name="AddSponsorLinkAnalyzerDependencies" BeforeTargets="CoreCompile" DependsOnTargets="ResolveLockFileCopyLocalFiles">
@@ -36,4 +36,4 @@
     </ItemGroup>
   </Target>
 
-</Project>
\ No newline at end of file
+</Project>
diff --git a/src/SponsorLink/SponsorLink/SponsorLinkAnalyzer.cs b/src/SponsorLink/SponsorLink/SponsorLinkAnalyzer.cs
index 3a6dd749..3f7decda 100644
--- a/src/SponsorLink/SponsorLink/SponsorLinkAnalyzer.cs
+++ b/src/SponsorLink/SponsorLink/SponsorLinkAnalyzer.cs
@@ -43,6 +43,12 @@ public override void Initialize(AnalysisContext context)
                 // multiple diagnostics for each project in a solution that uses the same product.
                 ctx.RegisterCompilationEndAction(ctx =>
                 {
+                    // We'd never report Info/hero link if users opted out of it.
+                    if (status == SponsorStatus.Sponsor &&
+                        ctx.Options.AnalyzerConfigOptionsProvider.GlobalOptions.TryGetValue("build_property.SponsorLinkHero", out var slHero) &&
+                        bool.TryParse(slHero, out var isHero) && isHero)
+                        return;
+
                     // Only report if the package is directly referenced in the project for
                     // any of the funding packages we monitor (i.e. we could have one or more
                     // metapackages we also consider "direct references).
diff --git a/src/SponsorLink/SponsorLink/buildTransitive/Devlooped.Sponsors.targets b/src/SponsorLink/SponsorLink/buildTransitive/Devlooped.Sponsors.targets
index 4ede04d1..0bc5a45e 100644
--- a/src/SponsorLink/SponsorLink/buildTransitive/Devlooped.Sponsors.targets
+++ b/src/SponsorLink/SponsorLink/buildTransitive/Devlooped.Sponsors.targets
@@ -26,6 +26,9 @@
 
     <!-- To quickly exit if true -->
     <CompilerVisibleProperty Include="DesignTimeBuild" />
+
+    <!-- If the user declares himself already as a hero, we don't need to remind him via Info diagnostics -->
+    <CompilerVisibleProperty Include="SponsorLinkHero" />
   </ItemGroup>
 
   <PropertyGroup>