diff --git a/chart/values.yaml b/chart/values.yaml
index e8e48eb..06825e8 100644
--- a/chart/values.yaml
+++ b/chart/values.yaml
@@ -12,7 +12,7 @@ replicas: 1
 
 image:
   repository: criticalstack/ui
-  tag: 1.0
+  tag: v1.0
   pullPolicy: IfNotPresent
 
 tls: