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Apps

Lots of people have been asking stuff...

!

My story

  • Wasted +1yr on first app
  • First few failed
  • Since then churn out simple ones
  • Been focused a few months maybe?
  • 7 or 8 apps now

!

Sales

  • Money's kinda useful
  • Average $70/day
  • Soon to be $100 with voda app
  • Thats 36k...
  • I want a boat

!

Coding

  • Obj-C is nice
  • Think of it like a VERY simple layer of OO on top of C
  • Much simpler than C++
  • Like JS with C syntax

!

Time and Motivation

  • I spend a few hours a week on it
  • Motivated by family/house
  • Dont be scared to give it a go

!

Support

  • I have my email in most apps
  • Get maybe one a day?
  • Everyone is friendly
  • I gave one refund

!

Fail forwards

  • Most apps fail
  • < $5 / week = fail
  • So: Make lots of small apps
  • Build on what works eg usage
  • Remember rovio made 51 apps before angry birds.

!

Ideas

  • Start with crummy ideas. Thats better than nothing.
  • If it's 'obvious' to you, then its probably useful to someone.
  • Execution > ideas anyway.

!

Marketing

  • Tried free for a week - fail (800 -> 0)
  • I have websites for my apps - nothing
  • Tried $2 - nothing, except usage apps
  • Now I just plonk them on at $1 or $2 and leave it
  • Haven't tried adwords

!

Nuts n bolts

  • Reviews take 2 weeks
  • Apple takes 30%
  • GST is 10%
  • Marginal tax will take 37% of what remains
  • Put it in the wife's name!
  • Ads in apps make nothing

!

Ideas

  • Pair up, make two apps, one in each name to make revenue split simple
  • Android - never touched. Get in the ground floor on tablets?
  • Scratch your own itch - make a very simple app

!

Whats stopping you?

Any questions?