diff --git a/_config.yml b/_config.yml
index e4e21ca6..db6b231d 100644
--- a/_config.yml
+++ b/_config.yml
@@ -9,9 +9,6 @@
 # cp: Carpentries (to use for instructor traning for instance)
 carpentry: "cp"
 
-# Overall title for pages.
-title: "Lesson Title"
-
 #------------------------------------------------------------
 # Generic settings (should not need to change).
 #------------------------------------------------------------
diff --git a/_data/lesson.yml b/_data/lesson.yml
new file mode 100644
index 00000000..e055899e
--- /dev/null
+++ b/_data/lesson.yml
@@ -0,0 +1,25 @@
+# Overall title for pages.
+title: "Lesson Title"
+
+# Metadata
+# Here you can add metadata to describe your lesson
+# so that people and search engines can understand what it's about.
+# Please try to use fields from the Schema.org CreativeWork type - https://schema.org/CreativeWork
+description:    "This is the template description. Keep me brief (2-3 sentences)"
+keywords:  # see: https://schema.org/keywords
+  - GitHub
+  - Forking
+  - Collaborative
+audience:  # see: https://schema.org/audience
+  - PostDoc students
+  - Early Career Researchers
+license:        "https://creativecommons.org/licenses/by/3.0/"  # see: schema.org/license
+author:  # see: https://schema.org/author
+  - Homer Simpson
+  - Ned Flanders
+contributor:  # see: https://schema.org/contributor
+  - Barney Gumball
+  - Dr Nick Riviera
+timeRequired:   "1 hour"                                        # see: https://schema.org/timeRequired
+learningResourceType: "lesson plan"                             # see: https://schema.org/learningResourceType
+citation:       "How to cite a Training Material, John Smith et al, 2015" # see: https://schema.org/citation
diff --git a/_includes/episode_navbar.html b/_includes/episode_navbar.html
index ea368eba..f20efa2a 100644
--- a/_includes/episode_navbar.html
+++ b/_includes/episode_navbar.html
@@ -21,7 +21,7 @@ <h3 class="text-left">
   </div>
   <div class="col-xs-10">
     {% if include.episode_navbar_title %}
-    <h3 class="maintitle"><a href="{{ relative_root_path }}/">{{ site.title }}</a></h3>
+    <h3 class="maintitle"><a href="{{ relative_root_path }}/">{{ site.data.lesson.title }}</a></h3>
     {% endif %}
   </div>
   <div class="col-xs-1">
diff --git a/_includes/favicons.html b/_includes/favicons.html
index 8a50b4d9..159faad3 100644
--- a/_includes/favicons.html
+++ b/_includes/favicons.html
@@ -24,7 +24,7 @@
     <link rel="icon" type="image/png" href="{{ favicon_url }}/favicon-32x32.png" sizes="32x32" />
     <link rel="icon" type="image/png" href="{{ favicon_url }}/favicon-16x16.png" sizes="16x16" />
     <link rel="icon" type="image/png" href="{{ favicon_url }}/favicon-128.png" sizes="128x128" />
-    <meta name="application-name" content="{{ carpentry }} - {{ site.title }}"/>
+    <meta name="application-name" content="{{ carpentry }} - {{ site.data.lesson.title }}"/>
     <meta name="msapplication-TileColor" content="#FFFFFF" />
     <meta name="msapplication-TileImage" content="{{ favicon_url }}/mstile-144x144.png" />
     <meta name="msapplication-square70x70logo" content="{{ favicon_url }}/mstile-70x70.png" />
diff --git a/_includes/main_title.html b/_includes/main_title.html
index b08af4a7..4b5fbded 100644
--- a/_includes/main_title.html
+++ b/_includes/main_title.html
@@ -4,4 +4,4 @@
 
 {% include base_path.html %}
 
-<h1 class="maintitle"><a href="{{ relative_root_path }}{% link index.md %}">{{ site.title }}</a>{% if page.title %}: {{ page.title }}{% endif %}</h1>
+<h1 class="maintitle"><a href="{{ relative_root_path }}{% link index.md %}">{{ site.data.lesson.title }}</a>{% if page.title %}: {{ page.title }}{% endif %}</h1>
diff --git a/_includes/schema_org.html b/_includes/schema_org.html
new file mode 100644
index 00000000..6422df45
--- /dev/null
+++ b/_includes/schema_org.html
@@ -0,0 +1,39 @@
+    <!-- Schema.org annotations in JSON-LD for a CreativeWork type.
+         Variables should be declared in the .md file 
+         For full list of available attributes see https://schema.org/CreativeWork -->
+    <script type="application/ld+json">
+    {
+       "@context": "http://schema.org/",
+       "@type": "creativeWork",
+       "genre": "trainingMaterial",
+       "name": "{{site.data.lesson.title}}",
+       "description": "{{site.data.lesson.description}}",
+       "keywords": "{{site.data.lesson.keywords}}",
+       "audience": [
+          {% for audience in site.data.lesson.audience %}{
+           "@type": "Audience",
+           "name": "{{audience}}"
+          }{% if forloop.last %}{%else%},{%endif%}
+          {% endfor %}
+       ],
+       "license": "{{site.data.lesson.licence}}",
+       "author": [
+         {% for author in site.data.lesson.author %}{
+           "@type": "Person",
+           "name": "{{author}}"
+          }{% if forloop.last %}{%else%},{%endif%}
+          {% endfor %}
+      ],
+       "contributor": [
+         {% for contributor in site.data.lesson.contributor %}{
+           "@type": "Person",
+           "name": "{{contributor}}"
+          }{% if forloop.last %}{%else%},{%endif%}
+          {% endfor %}
+      ],
+       "timeRequired": "{{site.data.lesson.timeRequired}}",
+       "learningResourceType": "{{site.data.lesson.learningResourceType}}",
+       "citation": "{{site.data.lesson.citation}}",
+       "dateCreated" : "{{ "now" | date: "%Y-%m-%d" }}"
+    }
+    </script>
diff --git a/_layouts/base.html b/_layouts/base.html
index 34959d54..ec98af0d 100644
--- a/_layouts/base.html
+++ b/_layouts/base.html
@@ -25,7 +25,16 @@
 	<script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
 	<script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
 	<![endif]-->
-    <title>{{ site.title }}{% if page.title %}: {{ page.title }}{% endif %}</title>
+    <title>
+      {% if site.data.lesson %}
+      {{ site.data.lesson.title }}
+      {% else %}
+      {{ site.title }}  {% comment %} Fall back for lessons that doesn't have schema_org %{endcomment %}
+      {% endif %}
+      {% if page.title %}:
+      {{ page.title }}{% endif %}
+    </title>
+    {% include schema_org.html %}
   </head>
   <body>
 
diff --git a/_layouts/lesson.html b/_layouts/lesson.html
index f3f7300e..ffacb9fc 100644
--- a/_layouts/lesson.html
+++ b/_layouts/lesson.html
@@ -2,6 +2,7 @@
 layout: base
 ---
 {% include main_title.html %}
+{% include schema_org.html %}
 <article>
   {{ content }}
 </article>