diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index b487c73e6c1e..e2d205a1ddae 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -94,11 +94,11 @@ jobs:
       - name: Build AWX image
         working-directory: awx
         run: |
-          ansible-playbook -v tools/ansible/build.yml \
-            -e headless=yes \
-            -e awx_image=awx \
-            -e awx_image_tag=ci \
-            -e ansible_python_interpreter=$(which python3)
+          VERSION=`make version-for-buildyml` make awx-kube-build
+        env:
+          COMPOSE_TAG: ci
+          DEV_DOCKER_TAG_BASE: local
+          HEADLESS: yes
 
       - name: Run test deployment with awx-operator
         working-directory: awx-operator
@@ -109,7 +109,7 @@ jobs:
           make kustomize
           KUSTOMIZE_PATH=$(readlink -f bin/kustomize) molecule -v test -s kind -- --skip-tags=replicas
         env:
-          AWX_TEST_IMAGE: awx
+          AWX_TEST_IMAGE: local/awx
           AWX_TEST_VERSION: ci
 
   collection-sanity:
diff --git a/.github/workflows/stage.yml b/.github/workflows/stage.yml
index 26eedf774753..ddf4d9c6ee62 100644
--- a/.github/workflows/stage.yml
+++ b/.github/workflows/stage.yml
@@ -49,13 +49,11 @@ jobs:
         with:
           path: awx
 
-      - name: Get python version from Makefile
-        run: echo py_version=`make PYTHON_VERSION` >> $GITHUB_ENV
-
-      - name: Install python ${{ env.py_version }}
-        uses: actions/setup-python@v4
+      - name: Checkout awx-operator
+        uses: actions/checkout@v3
         with:
-          python-version: ${{ env.py_version }}
+          repository: ${{ github.repository_owner }}/awx-operator
+          path: awx-operator
 
       - name: Checkout awx-logos
         uses: actions/checkout@v3
@@ -63,57 +61,85 @@ jobs:
           repository: ansible/awx-logos
           path: awx-logos
 
-      - name: Checkout awx-operator
-        uses: actions/checkout@v3
+      - name: Get python version from Makefile
+        working-directory: awx
+        run: echo py_version=`make PYTHON_VERSION` >> $GITHUB_ENV
+
+      - name: Install python ${{ env.py_version }}
+        uses: actions/setup-python@v4
         with:
-          repository: ${{ github.repository_owner }}/awx-operator
-          path: awx-operator
+          python-version: ${{ env.py_version }}
 
       - name: Install playbook dependencies
         run: |
           python3 -m pip install docker
 
-      - name: Build and stage AWX
-        working-directory: awx
-        run: |
-          ansible-playbook -v tools/ansible/build.yml \
-            -e registry=ghcr.io \
-            -e registry_username=${{ github.actor }} \
-            -e registry_password=${{ secrets.GITHUB_TOKEN }} \
-            -e awx_image=${{ github.repository }} \
-            -e awx_version=${{ github.event.inputs.version }} \
-            -e ansible_python_interpreter=$(which python3) \
-            -e push=yes \
-            -e awx_official=yes
-
       - name: Log into registry ghcr.io
-        uses: docker/login-action@343f7c4344506bcbf9b4de18042ae17996df046d    # v3.0.0
+        uses: docker/login-action@v3
         with:
           registry: ghcr.io
           username: ${{ github.actor }}
           password: ${{ secrets.GITHUB_TOKEN }}
 
-      - name: Log into registry quay.io
-        uses: docker/login-action@343f7c4344506bcbf9b4de18042ae17996df046d    # v3.0.0
+      - name: Copy logos for inclusion in sdist for official build
+        working-directory: awx
+        run: |
+          cp ../awx-logos/awx/ui/client/assets/* awx/ui/public/static/media/
+
+      - name: Setup node and npm
+        uses: actions/setup-node@v2
         with:
-          registry: quay.io
-          username: ${{ secrets.QUAY_USER }}
-          password: ${{ secrets.QUAY_TOKEN }}
+          node-version: '16.13.1'
+
+      - name: Prebuild UI for awx image (to speed up build process)
+        working-directory: awx
+        run: |
+          sudo apt-get install gettext
+          make ui-release
+          make ui-next
+
+      - name: Set build env variables
+        run: |
+          echo "DEV_DOCKER_TAG_BASE=ghcr.io/${OWNER,,}" >> $GITHUB_ENV
+          echo "COMPOSE_TAG=${{ github.event.inputs.version }}" >> $GITHUB_ENV
+          echo "VERSION=${{ github.event.inputs.version }}" >> $GITHUB_ENV
+          echo "AWX_TEST_VERSION=${{ github.event.inputs.version }}" >> $GITHUB_ENV
+          echo "AWX_TEST_IMAGE=ghcr.io/${OWNER,,}/awx" >> $GITHUB_ENV
+          echo "AWX_EE_TEST_IMAGE=ghcr.io/${OWNER,,}/awx-ee:${{ github.event.inputs.version }}" >> $GITHUB_ENV
+          echo "AWX_OPERATOR_TEST_IMAGE=ghcr.io/${OWNER,,}/awx-operator:${{ github.event.inputs.operator_version }}" >> $GITHUB_ENV
+        env:
+          OWNER: ${{ github.repository_owner }}
+
+      - name: Build and stage AWX
+        working-directory: awx
+        env:
+          DOCKER_BUILDX_PUSH: true
+          HEADLESS: false
+          PLATFORMS: linux/amd64,linux/arm64
+        run: |
+          make awx-kube-buildx
 
       - name: tag awx-ee:latest with version input
         run: |
           docker buildx imagetools create \
             quay.io/ansible/awx-ee:latest \
-            --tag ghcr.io/${{ github.repository_owner }}/awx-ee:${{ github.event.inputs.version }}
+            --tag ${AWX_EE_TEST_IMAGE}
 
       - name: Stage awx-operator image
         working-directory: awx-operator
         run: |
           BUILD_ARGS="--build-arg DEFAULT_AWX_VERSION=${{ github.event.inputs.version}} \
               --build-arg OPERATOR_VERSION=${{ github.event.inputs.operator_version }}" \
-          IMG=ghcr.io/${{ github.repository_owner }}/awx-operator:${{ github.event.inputs.operator_version }} \
+          IMG=${AWX_OPERATOR_TEST_IMAGE} \
           make docker-buildx
 
+      - name: Pulling images for test deployment with awx-operator
+        # awx operator molecue test expect to kind load image and buildx exports image to registry and not local
+        run: |
+          docker pull ${AWX_OPERATOR_TEST_IMAGE}
+          docker pull ${AWX_EE_TEST_IMAGE}
+          docker pull ${AWX_TEST_IMAGE}:${AWX_TEST_VERSION}
+
       - name: Run test deployment with awx-operator
         working-directory: awx-operator
         run: |
@@ -122,10 +148,6 @@ jobs:
           sudo rm -f $(which kustomize)
           make kustomize
           KUSTOMIZE_PATH=$(readlink -f bin/kustomize) molecule test -s kind
-        env:
-          AWX_TEST_IMAGE: ${{ github.repository }}
-          AWX_TEST_VERSION: ${{ github.event.inputs.version }}
-          AWX_EE_TEST_IMAGE: ghcr.io/${{ github.repository_owner }}/awx-ee:${{ github.event.inputs.version }}
 
       - name: Create draft release for AWX
         working-directory: awx
diff --git a/docs/build_awx_image.md b/docs/build_awx_image.md
index c359f7e31e41..f2a0b6c35e8a 100644
--- a/docs/build_awx_image.md
+++ b/docs/build_awx_image.md
@@ -2,12 +2,10 @@
 
 ## Build & Push Image
 
-To build a custom awx image to use with the awx-operator, use the `build_image` role:
+To build a custom awx image to use with the awx-operator:
 
 ```
-$ ansible-playbook tools/ansible/build.yml \
-    -e awx_image=registry.example.com/ansible/awx \
-    -e awx_image_tag=test -v
+make awx-kube-build
 ```
 
 > Note: The development image (`make docker-compose-build`) will not work with the awx-operator, the UI is not built in that image, among other things (see Dockerfile.j2 for more info).
diff --git a/tools/ansible/build.yml b/tools/ansible/build.yml
deleted file mode 100644
index 9270d69f58ab..000000000000
--- a/tools/ansible/build.yml
+++ /dev/null
@@ -1,25 +0,0 @@
----
-- name: Build AWX Docker Images
-  hosts: localhost
-  gather_facts: true
-  tasks:
-    - name: Get version from SCM if not explicitly provided
-      command: make version-for-buildyml
-      args:
-        chdir: '../../'
-      register: scm_version
-      failed_when: not scm_version.stdout
-      when: awx_version is not defined
-
-    - name: Set awx_version
-      set_fact:
-        awx_version: "{{ scm_version.stdout }}"
-      when: awx_version is not defined
-
-    - include_role:
-        name: dockerfile
-    - include_role:
-        name: image_build
-    - include_role:
-        name: image_push
-      when: push | default(false) | bool
diff --git a/tools/ansible/roles/image_build/defaults/main.yml b/tools/ansible/roles/image_build/defaults/main.yml
deleted file mode 100644
index 328f78cc1d77..000000000000
--- a/tools/ansible/roles/image_build/defaults/main.yml
+++ /dev/null
@@ -1,5 +0,0 @@
----
-awx_image: ansible/awx
-awx_image_tag: "{{ awx_version }}"
-dockerfile_name: 'Dockerfile'
-headless: no
diff --git a/tools/ansible/roles/image_build/tasks/main.yml b/tools/ansible/roles/image_build/tasks/main.yml
deleted file mode 100644
index 9a1fb10c1bed..000000000000
--- a/tools/ansible/roles/image_build/tasks/main.yml
+++ /dev/null
@@ -1,30 +0,0 @@
----
-- name: Verify awx-logos directory exists for official install
-  stat:
-    path: "../../../awx-logos"
-  register: logosdir
-  failed_when: logosdir.stat.isdir is not defined or not logosdir.stat.isdir
-  when: awx_official|default(false)|bool
-
-- name: Copy logos for inclusion in sdist
-  copy:
-    src: "../../../awx-logos/awx/ui/client/assets/"
-    dest: "../../awx/ui/public/static/media/"
-  when: awx_official|default(false)|bool
-
-- set_fact:
-    command_to_run: |
-      docker build -t {{ awx_image }}:{{ awx_image_tag }} \
-        -f {{ dockerfile_name }} \
-        --build-arg VERSION={{ awx_version }} \
-        --build-arg SETUPTOOLS_SCM_PRETEND_VERSION={{ awx_version }} \
-        --build-arg HEADLESS={{ headless }} \
-        .
-
-# Calling Docker directly because docker-py doesnt support BuildKit
-- name: Build AWX image
-  shell: "{{ command_to_run }}"
-  environment:
-    DOCKER_BUILDKIT: 1
-  args:
-    chdir: "{{ playbook_dir }}/../../"
diff --git a/tools/ansible/roles/image_push/defaults/main.yml b/tools/ansible/roles/image_push/defaults/main.yml
deleted file mode 100644
index 58bea4bcf871..000000000000
--- a/tools/ansible/roles/image_push/defaults/main.yml
+++ /dev/null
@@ -1,4 +0,0 @@
----
-registry: quay.io
-awx_image: ansible/awx
-awx_image_tag: "{{ awx_version }}"
diff --git a/tools/ansible/roles/image_push/tasks/main.yml b/tools/ansible/roles/image_push/tasks/main.yml
deleted file mode 100644
index 28e671f67689..000000000000
--- a/tools/ansible/roles/image_push/tasks/main.yml
+++ /dev/null
@@ -1,22 +0,0 @@
----
-- name: Authenticate with Docker registry if registry password given
-  docker_login:
-    registry: "{{ registry }}"
-    username: "{{ registry_username }}"
-    password: "{{ registry_password }}"
-    reauthorize: true
-  when:
-    - registry is defined
-    - registry_username is defined
-    - registry_password is defined
-
-- name: Tag and Push Container Images
-  docker_image:
-    name: "{{ awx_image }}:{{ awx_image_tag }}"
-    repository: "{{ registry }}/{{ awx_image }}:{{ item }}"
-    force_tag: yes
-    push: true
-    source: local
-  with_items:
-    - "latest"
-    - "{{ awx_image_tag }}"