add link to downgrade steps to close your account section

Author: mclark-ably

content/account/users.textile

@@ -74,26 +74,34 @@ To remove a user from your account:
 
 h2(#close). Close your account
 
-You can close your account at any time by downgrading to the "Free package":/docs/pricing/free. Use the following steps to close your account:
-
-* Log in to your "account":https://ably.com/accounts/any.
-* Ensure you are the account "owner":/docs/account/users#roles.
-* Downgrade your paid "package":/docs/pricing#packages to Free:
-** Navigate to *Account* then "Billing":https://ably.com/accounts/any/package.
-** Click *Save billing details* to save your changes.
-* After your account has been downgraded to *Free*, go to the "My Settings":https://ably.com/users/edit page.
-** Navigate to *Want to delete your profile?*.
-** Click *start* to begin the closure process.
-* On the *Close Your Ably Account* page:
-** Review the account summary, including ownership, package type, and app details.
-** Click *Confirm Closure* to permanently deactivate your Ably account.
+To close your Ably account, you must be the account owner and have downgraded your package to the Free package. The closure process is self-service and can be done from your account settings page. The following steps outline the process to close your account:
+
+h3. Prepare your account
+
+* *Log in* to your "Ably account":https://ably.com/accounts/any.
+* Confirm that you are the "account owner":/docs/account/users#roles.
+* "Downgrade your current package":/docs/pricing/free#downgrade to the "Free package":/docs/pricing#packages.
+
+<aside data-type='note'>
+  <p>You will not be able to delete your account until the 1st of the month following your downgrade, after your final invoice has been paid. </p>
+</aside>
+
+h3. Begin the closure process
 
-Your account closure will take effect at the start of the next billing cycle (on the 1st of the month), once Ably confirms that your final invoice has been paid.
+* Go to your "My Settings":https://ably.com/users/edit page.
+* Scroll to *"Want to delete your profile?"*
+* Click *Start* to begin the account closure process.
 
 <aside data-type='note'>
-  <p>Be aware that this will permanently delete all information associated with your account, preventing future logins and removing your access to any other Ably accounts you are associated with. </p>
+  <p>If you are using an SSO login you'll see a *Contact us* link instead of a *Start* button, you'll need to "disconnect your SSO provider":#sso first. </p>
 </aside>
 
+h3. Final confirmation
+
+* On the *Close Your Ably Account* page:
+* Review your account details, including the account ownership, package type, and associated apps.
+* Click *Confirm Closure* to permanently deactivate your account.
+
 h3(#sso). Disconnect SSO provider
 
 If you use SSO (Single Sign-On) to log in to your Ably account, you must first set a password and disconnect your SSO provider before closing your account. The self-service account closure process requires a password to authenticate the closure request. The following steps set a password and disconnect your SSO provider:
@@ -105,3 +113,6 @@ If you use SSO (Single Sign-On) to log in to your Ably account, you must first s
 * Scroll to the *Login provider* section.
 * Click *remove connection* next to the SSO provider/s you want to disconnect.
 * After completing these steps, return to the instructions above to "close your account":#close.
+
+
+