Detecting Invalid Traffic with Anonymization and Aggregated Reporting

[SpaceGnome]

Detecting invalid traffic (IVT) is an essential part of the ads ecosystem and often relies on:

• Human Analysis for manual investigations, discovering new attacks and developing new IVT models
• Training and deploying Automated IVT detection models

However, the use of anonymization and aggregated reporting within PARAKEET makes the above IVT use cases challenging. We’ve written up a proposal called ASTRAPIA to address these key IVT detection use cases (although the ASTRAPIA proposal is currently written for FLEDGE, it could also be generalized for PARAKEET too).

We look forward to further discussing ASTRAPIA or other ideas for supporting PARAKEET and IVT detection either here or as an issue in https://github.com/google/ads-privacy/issues. Thanks!

[SpaceGnome]

Can we add the topic of Invalid Traffic detection requirements for PARAKEET to the October 6 call? Thanks!

[KeldaAnders]

@SpaceGnome, confirming that we have added this to the agenda for Oct 6th.
-#3