[DESIGN] Landing Page Redesign

[NayamAmarshe]

Some designs that we can take a look for inspiration:

• https://dribbble.com/shots/23195563-Portfolio-Design-in-Neubrutalism-Style
• https://dribbble.com/shots/24105946-Ondo-POS-Cashier-Landing-Page
• https://dribbble.com/shots/24105480-AI-Website-Design
• https://dribbble.com/shots/22615445-Neubrutalism-design-concept-for-a-beauty-and-Skincare-website

Objective:

The objective of this project is to design and develop a new web page that enhances the current brand identity and provides an engaging, modern, and simple user experience. The new design will utilize existing color schemes and introduce new components, marketing images, and features that support business goals and user engagement.

Scope:

• Create a new web page design using Figma that adheres to the existing color palette but introduces fresh elements for a modern look.
• Develop the designed web page, ensuring it is responsive and user-friendly.

Requirements:

Functional Requirements:

1. Design in Figma:

   • Design the new web page layout in Figma, following the existing brand colors and style guidelines.
   • Incorporate modern design elements and visual enhancements for improved user experience.
   • Include more marketing images and graphical elements that align with the brand's messaging.

2. New Components:

   • Add new UI components such as buttons, sliders, and interactive elements as needed.
   • Ensure components are intuitive and contribute to the overall design aesthetic.

3. Responsiveness:

   • The design should be responsive and work seamlessly across different devices and screen sizes.

4. Navigation:

   • The web page should have clear and intuitive navigation, enabling users to find content easily.
   • Update navigation elements if necessary for improved usability.

Non-functional Requirements:

1. Consistency:

   • The design should be consistent with the overall branding and existing web pages.
   • Maintain consistent typography, spacing, and alignment.

2. Performance:

   • The developed web page should be optimized for performance, ensuring fast loading times and smooth interactions.

3. Accessibility:

   • Ensure the design and development follow accessibility best practices for users with disabilities.

4. SEO:

   • The design should follow SEO best practices, including proper use of headings, alt text for images, and metadata.

5. Usability:

   • The design should be intuitive and user-friendly, providing a seamless user experience.

Acceptance Criteria:

1. Design Approval:

   • The design in Figma is approved by stakeholders and meets the requirements outlined above.

2. Development:

   • The web page is developed according to the approved Figma design and functional requirements.

3. Responsiveness:

   • The web page functions and appears correctly across different devices and screen sizes.

4. Performance:

   • The web page meets performance metrics, including fast load times and smooth interactions.

5. SEO and Accessibility:

   • The web page adheres to SEO and accessibility standards and best practices.

Implementation Plan:

1. Research and Ideation:

   • Research modern design trends and gather inspiration for the new web page design.
   • Identify areas for improvement based on user feedback and analytics.

2. Design:

   • Create a new web page design in Figma, following the existing color palette and branding.
   • Incorporate modern design elements, marketing images, and new components.
   • Review and iterate on the design with stakeholders.

3. Development:

   • Develop the web page based on the approved Figma design.
   • Ensure responsiveness, performance, and adherence to SEO and accessibility standards.

4. Testing:

   • Conduct thorough testing across different devices and browsers to ensure consistency and functionality.
   • Test performance and fix any issues.

5. Feedback and Iteration:

   • Gather feedback from stakeholders and users to identify areas for improvement.
   • Make necessary adjustments based on feedback.

6. Deployment:

   • Deploy the web page to the production environment.
   • Monitor the web page post-deployment and address any issues promptly.