[SIEMINT-81] DDSaaS: Mailchimp: Crawler Integration v1.0.0 (#18282)

* Mailchimp Crawler integration with assets

* Added Mailchimp Crawler integration dashboards

* Update mailchimp metadata.csv order by metric_name

* Mailchimp campaign dashboard widget & title update

* Updated README.md as per review comments

* Updated the source_type_name to natural-title case

* Added mailchimp light and dark theme svg logo

* set display_on_public_website to false

Author: akaila-crest

mailchimp/README.md

@@ -1,34 +1,60 @@
 # Mailchimp
 
 ## Overview
-[Mailchimp][1] is an all-in-one marketing platform designed to help businesses create, send, and analyze email campaigns. It offers tools for audience management, marketing automation, and insights to boost engagement and grow your business. With its user-friendly interface, businesses can easily design emails, manage subscribers, and track campaign performance.
+
+[Mailchimp][1] is an all-in-one marketing platform designed to help businesses create, send, and analyze email campaigns. It offers tools for audience management, marketing automation, and insights to boost engagement and grow your business. Businesses can design emails, manage subscribers, and track campaign performance.
+
+This integration ingests the following metrics:
+
+- Reports (metrics related to campaigns)
+- Lists/audience (metrics related to audiences)
+
+The Mailchimp integration collects metrics from campaigns and lists, directing them into Datadog for analysis. This integration provides insights including total campaigns, email performance, click-through rates, open rates, bounce rates, unsubscribes, and abuse reports. It features consolidated statistics for campaigns sent in the last 30 days, along with many additional metrics, all accessible through out-of-the-box dashboards.
 
 ## Setup
 
 ### Configuration
 
-!!! Add list of steps to set up this integration !!!
+#### Get API credentials for Mailchimp
+
+1. Log in to your [Mailchimp account][2] and click the profile icon
+2. Navigate to the **Extras** tab
+3. Click **API keys**
+4. Scroll down to the **Your API Keys** section and click **Create A Key**
+5. Enter your preferred name for the API key and click **Ok**
+6. Once the API key is generated, copy and save it as you will only see it once
 
-### Validation
 
-!!! Add steps to validate integration is functioning as expected !!!
+#### Mailchimp DataDog integration configuration
+
+Configure the Datadog endpoint to forward  Mailchimp metrics to Datadog.
+
+1. Navigate to the `Mailchimp` integration tile in Datadog.
+2. Add your Mailchimp credentials.
+
+| Mailchimp parameters | Description  |
+| -------------------- | ------------ |
+| Marketing API key    | API key for your Mailchimp marketing account.  |
+| Server prefix        | Server prefix (for example: us13) of the Mailchimp account. It is the `xxxx` part of `https://xxxx.admin.mailchimp.com/`.   |
 
 ## Data Collected
 
 ### Metrics
 
-The Mailchimp integration collects and forwards Campaigns and Lists(Audiences) metrics to Datadog.
+The Mailchimp integration collects and forwards campaign and list (audience) metrics to Datadog.
 
 ### Service Checks
 
-Mailchimp does not include any service checks.
+The Mailchimp integration does not include any service checks.
 
 ### Events
 
-Mailchimp does not include any events.
+The Mailchimp integration does not include any events.
 
 ## Troubleshooting
-Need help? Contact [Datadog support][2].
 
-[1]: **LINK_TO_INTEGRATION_SITE**
-[2]: https://docs.datadoghq.com/help/
+Need help? Contact [Datadog support][3].
+
+[1]: https://mailchimp.com/
+[2]: https://login.mailchimp.com/
+[3]: https://docs.datadoghq.com/help/